LOS ANGELES (March 1, 2011) – Online television destination Hulu kicked off the second annual “Best in Show” bracket style tournament today with new partner HitFix. Like the NCAA’s March Madness, “Best in Show” gives Hulu fans a chance to vote for their favorite TV shows and determine the winner of each face off. (www.hulu.com/bestinshow
Using “March Madness” style brackets, the five week competition starts with 32 shows with the field being cut in half each week until a champion is finally determined on April 1st.
This year’s “Best in Show” will feature commentary from HitFix.com’s esteemed Television Editor Alan Sepinwall. The popular TV critic will share his take on each of the match-ups and, like the fans, will be voting for his favorite shows.
Speaking of his duties as moderator, HitFix’s Sepinwall said, “I’m thrilled to be working with Hulu and I can’t wait to see if the fans’ votes align with the shows I prefer.”
To start, Hulu has selected four shows in each of eight categories: Comedy Hits, Work Place Comedy, Animation, Detective Drama, Medical Drama, Action, Sci-Fi, and Newcomers. Last year’s finals featured long running animated series “The Simpsons” going up against Sci-Fi juggernaut “Lost,” with “Lost” getting 66% of the vote and emerging as the eventual winner.
“Best in Show” will run for five weeks starting March 1st and conclude with the winner being announced on April 1st. HitFix and Hulu previously partnered on exclusive coverage of the 83rd Annual Academy Awards.
Profiled in BusinessWeek as one of “America’s Most Promising Start-ups,” HitFix is the ultimate destination for 18-34 year olds to discover what’s next in entertainment news and events. HitFix is led by experienced Hollywood insiders and journalists whose insightful, timely editorial content complements the HitFix Forecast. The site is updated hourly and reaches over 1.5 million unique visitors per month.
Hulu is an online TV service whose mission is to help people find and enjoy the world'spremium content when, where and how they want it. As we pursue this mission, we aspire to create a service that users, advertisers and content owners unabashedly love. Hulu was founded in 2007 and is operated independently by a dedicated team with offices in Los Angeles, New York, Chicago, and Beijing. NBC Universal, News Corporation, The Walt Disney Company, Providence Equity Partners, and the Hulu team share in the ownership of the company. (www.hulu.com