Song Of The Day: This Battles music video for 'My Machines' is kind of amazing
Featuring Gary Numan and war with the escalator
From Battles' "My Machines"
Battles has just released the music video to "My Machines," in a joint endeavor with the Creators Project, and it's kind of amazing.
Directed by filmmaking duo Daniels -- who have helmed one of my favorite vids from Chromeo -- this Gary Numan-featuring "single-shot" clip is full of as much churning anxiety as the song itself. It involves one man, his groceries and an escalator that may end his life.
What I especially love is Numan's apparent disinterest in the man's fateful journey. Talk about cold pop.
"My Machines" is from Battles "Gloss Drop," released through Warp earlier this year; it's also been released as a limited edition 12"... limited in that its stock was part of the losses in that Sony DADC warehouse fire in London during the riots last month.
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