Beyonce calls for fans to cast her 'Best Thing I Never Had' video remake
The No. 1 complaint I read about Beyonce's music video for "Best Thing I Never Had" -- my own voice included -- was that the release and result of the clip felt rushed, a half-baked idea to get Beyonce partly naked and in tip-top position to look beautiful beyond any substance.
Now, the singer seems to be taking a tack that makes the bare minimum concept even thriftier, though it may have fans clamoring to further wear emotions on their sleeves.
"Beyoncé is making an alternate fan video for her hit single 'Best Thing I Never Had,' and she wants home videos and photos from her fans joyous wedding day, or from a prom they’d rather forget," reads a release. "Fans can upload their wedding or prom video to YouTube and their wedding or prom photos to Flickr, and tag them with the following tag: #BeyonceBestThing."
The key here is fan. But as I ascertained in my original criticism of the vid, "Best Thing I Never Had" wasn't a story for the critics, it already was made specifically with a Beyonce fan in mind.
And perhaps this stunt is what Columbia had in mind all along -- and good for them, to give this leggy tune some extra lift as it makes its way through Top 40 rotation (having peaked at No. 23 thus far on The Hot 100). God knows, I love a wedding, particularly a real one and not one imagined up in a video marketing roundtable brainstorm session that included "golf course" and "extended garter shot" on the docket.
(As for prom home movies, the best "Prom Sucks And Nothing Helps Being 17 Year Old" video footage has likely been burn as evidence by now. To those video editors: sucks to be you right now.)
Don't get me wrong: I still love this tune, though some lyrics cause its only missteps. But my mouth is already mealy; like Gaga draped in a rainbow flag, I smell pandering. Not that I'm
particularly married, but to boast one's nuptials in lieu of jilting an ex seems, I dunno, petty? Besides the point? To live in YouTube infamy over a loosely choreographed dance of na-na-na-na-boo-boo could cheapen that dearly beloved .mov.
Here's the original, in case you dodged the bullet:
1995 | Mystery | NRSummary: Denzel Washington plays an out of work WWII vet who takes the wrong job and is soon neck-deep in a mess of politics, murder, and jazz in '40s Los Angeles.Director: Carl Franklin
Cast: Denzel Washington, Tom Sizemore, Jennifer Beals
1996 | Crime | RSummary: Jerry, a small-town Minnesota car salesman is bursting at the seams with debt... but he's got a plan. He's going to hire two thugs to kidnap his wife in a scheme to collect a hefty ransom from his wealthy father-in-law. It's going to be a snap and nobody's going to get hurt... until people start ...Director: Joel Coen, Ethan Coen
Cast: William H. Macy, Frances McDormand, Steve Buscemi, Peter Stormare
2013 | Drama | RSummary: Leonardo DiCaprio and Jonah Hill have boundless energy in the story of a real-life commodities crook who earned millions through scummy small-time stock trades.Director: Martin Scorsese
Cast: Leonardo DiCaprio, Jonah Hill, Margot Robbie
2013 | Thriller | RSummary: Based on the true story of Daniel Lugo (Mark Wahlberg) a Miami bodybuilder who wants to live the American dream. He would like to have the money that other people have. So he enlists the help of fellow bodybuilder Adrian Doorbal (Anthony Mackie) and ex-convict, Christian bodybuilder Paul Doyle (D...Director: Michael Bay
Cast: Mark Wahlberg, Dwayne Johnson, Anthony Mackie, Tony Shalhoub
2007 | Comedy | PGSummary: Newlyweds Nick (Ice Cube) and Suzanne (Long) decide to move to the suburbs to provide a better life for their two kids. But their idea of a dream home is disturbed by a contractor (McGinley) with a bizarre approach to business.Director: Steve Carr
Cast: John C. McGinley, Ice Cube, Nia Long, Aleisha Allen
2008 | Science Fiction | PGSummary: Animated series continues the story of Obi-Wan Kenobi and Anakin Skywalker as they battle the Emperor Palpatine, Count Dooku and General Grievous, but also takes time to explore other smaller characters in the Star Wars universe.Director: George Lucas (creator)
Cast: Tom Kane, Dee Bradley Baker, Matt Lanter
2013 | Comedy | NRSummary: Insanely funny comedy show created by Amy Schumer, who stars in brilliantly funny sketches about sex, city living, dating, and friendship.Director: Daniel Powell, Amy Schumer (creators)
Cast: Amy Schumer, Kevin Kane, Mike Houston
1993 | Sports | PGSummary: Emotionally powerful sports classic featuring Sean Astin as a skinny high school kid with big football dreams and the determination to make his way towards his dream team at Notre Dame.Director: David Anspaugh
Cast: Sean Astin, Jon Favreau, Ned Beatty
1997 | Crime | RSummary: Quentin Tarantino adaptats an Elmore Leonard novel into this story of a few increasingly desperate people scraping to get by. It has deep soul, a wicked sense of humor, and Samuel L. Jackson, Robert De Niro, Pam Grier, and Robert Forster.Director: Quentin Tarantino
Cast: Pam Grier, Samuel L. Jackson, Robert Forster
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