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Summer Box Office Hits and Misses: 'Toy Story 3,' 'The Karate Kid' and 'Robin Hood'

Are the biggest hits so far really 'Babies' and 'The Secret in their Eyes'

Russell Crew as "Robin Hood"

If the budget had been just $50 million lower, the media would be hailing "Robin Hood" as a new franchise and a comeback for both director Ridley Scott and star Russell Crowe.

Credit: Universal Pictures

The July 4th weekend is almost upon us which means it's time to take a moment and review the results of the 2010 summer box office so far.  And, unlike last year, it hasn't been pretty.

May sent a shockwave through Hollywood's collective system as expected blockbusters "Iron Man 2," "Sex and the City 2" and "Shrek Forever After" underperformed, moderate hits such as "Prince of Persia" are scrambling to break even and hopeful breakouts such as "MacGruber" bombed.  After a shaky first weekend, June turned the gloom around with the kick-ass debut of "The  Karate Kid" (cough, this pundit did predict it would cross the $130 million mark back in April) and "Toy Story 3" has seemingly saved the summer with its gigantic $226 million in 10 days with only "Eclipse" in the way of a holiday weekend domination.  So, before the next two months provide us potential major moneymakers "Despicable Me," "Inception" and "The Other Guys," let's review who has hit and missed the mark so far

[Note: "Grown Ups" and "Knight and Day" will be considered at the end of the summer as their fates haven't been determined yet.]

Expected Blockbusters
"Toy Story 3" $226 million

Lowdown: Even taking into account inflated 3-D ticket prices, America really loves Woody and Buzz Lightyear.  Is the $400 million mark out of reach?

Major Surprise Hits
"The Karate Kid" $135 million
"Babies" $7.2 million
"Get Him to the Greek" $54 million

Lowdown: "Kid" is a major profit center for Sony Pictures with a sequel already in the works. "Babies" is a remarkable achievement for Focus Features (These days, any time you can release a doc and gross over $1 million you should break out the champagne).  "Greek" is riding positive word of mouth and should easily surpass "Forgetting Sarah Marshall's" $63 million gross from two years ago.

Moderate Surprise Performers
"Letters to Juliet" $49.5 million
"Robin Hood" $103 million

Lowdown: If it didn't cost so much "Robin Hood" would be described as a comeback hit for Crowe and Ridley Scott.  Even with $301 million worldwide, recouping that $200 million budget is gonna be tough.  "Letters" opened a tad under pre-release polling, but it's already made more than either of the "Sisterhood of the Traveling Pants" films its campaign was modeled on. Yep, that's Summit's second success after "Knowing" outside the "Twilight" universe.

Underperformers
"Iron Man 2" $306 million
"Shrek Forever After" $229 million
"Sex and he City 2" $93 million
"Prince of Persia: The Sands of Time" $86 million

Lowdown:
Where to start. "Iron Man 2" wasn't good enough to compel audiences to see it again, "Shrek" suffered from franchise fatigue, "Persia" just didn't seem interesting enough to break out for young males, "Sex and the City 2" lost touch with its audience and suffered from overly harsh reviews.

Disappointments
"The A-Team" $62 million
"Just Wright" $21 million

Lowdown:
Fox couldn't sell the humor in "The A-Team" and found no reason to convince women they should see it. "Just Wright" didn't have enough pull to get African Americans to flock to the theaters like a Tyler Perry movie.  There is a reason Lionsgate keeps Perry movies out of the summer. No disrespect to their success, but they do better in the marketplace with less blockbuster competition.

Bombs
"Killers" $44 million
"Marmaduke" $30 million
"Splice" $15 million
"Jonah Hex" $9.1 million
"MacGruber" $8.5 million

Lowdown:
Beyond Heigl and Kutcher's major stumble with "Killers," none of these were really unexpected.  The sad part is that "MacGruber" is actually a really funny movie but was already a cult film before the west coast evening shows even started on opening day.

Indie standouts

"Cyrus" $585,000 (just 17 theaters, two weeks)
"Joan Rivers: A Piece of Work" $716,000
"The Secret in their Eyes" $5.2 million
"Exit Through the Gift Shop" $2.6 million
"Winter's Bone" $1 million
"Please Give" $3.1 million

Lowdown: Besides the arguably underperforming "Please Give," these are all stellar examples -- so far for a few of them -- of strong indie performance in the summer months.  "Rivers" will absolutely pass $1 million.  "Exit" succeeded completely with a remarkable publicity and word of mouth campaign.  Sundance favorite "Bone" could hit $3 million by the end of the summer (matching 2008's "Frozen River").  "Cyrus" could be a strong breakout depending on expansion. "Secret"?  The Oscar winner for Best Foreign Language Film is just the biggest limited release shocker of the year and a big profit center for Sony Pictures Classics.

Besides "Eclipse," breakouts for the rest of the summer include "Despicable Me" "Grown Ups" (seeing how it holds up after this weekend), "Inception," "The Kids are All Right," "The Last Airbender," "The Expendables," "Scott Pilgrim vs. The World" and "Eat, Pray, Love."

For the latest entertainment commentary and breaking news year round, follow Gregory Ellwood on Twitter @HitFixGregory .


 

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  • Default-avatar

    coasterlove

    How is $306 million and counting a failure for Iron Man 2? It has already made nearly as much as the original and could maybe still pass it (barely). Other than that though, I'd agree with most everything else on the list except maybe also Robin hood since that probably is a failure because of it's huge bedget.

    June 27, 2010 at 10:36PM EST Reply to Comment


  • Oh dear, its still around 20 days to go for Inception and you guys are already showing the ads. This is going to make the wait so much more difficult!

    And yeah, Iron Man 2 is an underperformer. Looking at the success of the 1st one (in theatres and THEN on home video), the anticipation and the pre-release polling, its figures right now are disappointing.

    As for Robin Hood, I could smell a deja vu turd the moment they scrapped the plans for the NOTTINGHAM revisionist take and instead opted to do the same old origin story.

    Am thoroughly pleased with Karate Kid's gross. Loved that movie, with a few minor quibbles, but in this summer, I will grab it with both hands.

    Also Greg, seems like a stupid question, but do you think Toy Story 3 can become Pixar's highest grosser EVER? And I am talking about overall gross here? Also, is $1 billion out of the question? After Alice in Wonderland, it looks like anything is possible!

    June 28, 2010 at 6:12AM EST Reply to Comment
  • Default-avatar

    tmifune

    What are you smoking? 'Get Him to the Greek' is a "Major Surprise Hit" - whaa? 'The Hangover' fits that bill not this pic which performed as expected. And 'Splice' and 'Killers' are firmly in the disappointment category, not bombs.

    June 28, 2010 at 5:01PM EST Reply to Comment
  • Default-avatar

    ryan

    World wide IM2 has made more than the original. AS for Robin Hood...Prince cost the same amount to make and it has made more worldwide than robin hood. Plus now tha tboth of those have crossed 300 million worldwide they have most likely started to make a small profit. Studios make about 55 percent back from what the sell in the theaters (box officmojo.com). As for summit....The hurt locker worldwide has actually done good. They have a few others as well. Just wright...did that really cost that much to make? As for despicable me, why did it cost 110 million to make!!! Universal is totally backwards with its movies (The Wolfman!!!!) Sex and the City 2 made a lot of money. The A-team and knight and day should break even plus worldwide (NIght and Day should do much more because of Tom Cruise. You websites have gotta remember worldwide sales these days because that is where it is at these days! Shoot even INkheart wasnt that big of bomb if you include overseas.

    July 11, 2010 at 1:27PM EST Reply to Comment
    • Default-avatar

      ryan as for macgruber it only needed about 12 million to break even anyways so one week on dvd it will be a big success for them., greek did allright.

      July 11, 2010 at 1:29PM EST

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