The Sundance Film Festival hasn't even officially opened and yet another picture has found a home.  Sony Pictures Worldwide announced today it has acquired the rights to Morgan Spurlock’s new documentary "The Greatest Movie Ever Sold." The film finds Spurlock exploring the world of product placement, marketing and advertising through a film financed entirely by product placement, marketing and advertising.  Basically, a possible indictment of the Hollywood moviemaking system. Sony Classics will release the picture in the United States and Canada.

Spurlock is best known for his debut doc "Super Size Me," "Where in the World is Osama Bin Laden?" and the TV series "30 Days."  No word on when Classics plans on releasing "Ever Sold," but the film will have its world premiere on Saturday.

Other films that have already been picked up at the festival include "Project Him" (HBO Films), "The Music Never Stopped " (Roadside Attractions) and "Taking Shelter" (also Sony Classics). Hot titles that have distributors intrigued include "My Idiot Brother" with Paul Rudd and Zooey Deshanel, "Homework," "Red State" and "Terri."

The 2011 Sundance Film Festival begins today. Look for continuing coverage over the next week on HitFix.  You can find out the latest from the festival and awards season by following Gregory Ellwood on twitter at @HitFixGregory.