The common refrain for the past five years or so in the content business is "Print is dead." And while that's pretty much true across the board (or will be once digital tablets become commonplace amongst the masses), our print brothers can still impact the opening of a movie.
Well, let's rephrase that. Our print brothers can still impact the opening of some movies catering to a highly targeted audience over the age of 65.
When you are playing the duplicate game of opening an awards friendly flick that skews older (think "The King's Speech," "War Horse," "J. Edgar"), national magazines and newspapers can still influence a moviegoer (or encourage them to return to the theater). It's a nice coup for "My Week with Marilyn" then that the romantic period piece landed a blurb (with photo mind you) on the front page of Newsweek along with an "exclusive" interview with star and best actress frontrunner Michelle Williams.
Back in the day, um, about a decade ago, getting placement on the cover of Time or Newsweek was seen as a huge coup. Many times, the first question out of producers or filmmakers mouth (many of whom believed they had the next "Citizen Kane" or "Titanic" on their hands) would be "Can we get the cover of [huge national magazine that has no interest in covering such film]?" Now, filmmakers first question -- even for awards players -- is "Do we have a TV spot on 'Revenge'? Or 'Walking Dead'? Or 'Modern Family'?" How times change. Still, for "Marilyn," which isn't even The Weinstein Company's primary best picture contender (that would be "The Artist") landing a spread in Newsweek is nothing to thumb your nose at. Especially if you're trying to reach moviegoers who might have known Marilyn Monroe personally (I kid. Sort of). They'll reach all those young women who will swoon over the film with TV spots on "Vampire Diaries" and "The Secret Life of the American Teenager."
Thankfully, the article is also published online in The Daily Beast (so those 40 to 60-year-olds can read it) along with pretty pictures by Brigitte Lacomb which you can enjoy a taste of below and view here.
"My Week with Marilyn" opens Nov. 23.
2007 | Comedy | PGSummary: Newlyweds Nick (Ice Cube) and Suzanne (Long) decide to move to the suburbs to provide a better life for their two kids. But their idea of a dream home is disturbed by a contractor (McGinley) with a bizarre approach to business.Director: Steve Carr
Cast: John C. McGinley, Ice Cube, Nia Long, Aleisha Allen
1995 | Mystery | NRSummary: Denzel Washington plays an out of work WWII vet who takes the wrong job and is soon neck-deep in a mess of politics, murder, and jazz in '40s Los Angeles.Director: Carl Franklin
Cast: Denzel Washington, Tom Sizemore, Jennifer Beals
2008 | Science Fiction | PGSummary: Animated series continues the story of Obi-Wan Kenobi and Anakin Skywalker as they battle the Emperor Palpatine, Count Dooku and General Grievous, but also takes time to explore other smaller characters in the Star Wars universe.Director: George Lucas (creator)
Cast: Tom Kane, Dee Bradley Baker, Matt Lanter
1997 | Crime | RSummary: Quentin Tarantino adaptats an Elmore Leonard novel into this story of a few increasingly desperate people scraping to get by. It has deep soul, a wicked sense of humor, and Samuel L. Jackson, Robert De Niro, Pam Grier, and Robert Forster.Director: Quentin Tarantino
Cast: Pam Grier, Samuel L. Jackson, Robert Forster
2013 | Comedy | NRSummary: Insanely funny comedy show created by Amy Schumer, who stars in brilliantly funny sketches about sex, city living, dating, and friendship.Director: Daniel Powell, Amy Schumer (creators)
Cast: Amy Schumer, Kevin Kane, Mike Houston
2013 | Drama | RSummary: Leonardo DiCaprio and Jonah Hill have boundless energy in the story of a real-life commodities crook who earned millions through scummy small-time stock trades.Director: Martin Scorsese
Cast: Leonardo DiCaprio, Jonah Hill, Margot Robbie
2013 | Thriller | RSummary: Based on the true story of Daniel Lugo (Mark Wahlberg) a Miami bodybuilder who wants to live the American dream. He would like to have the money that other people have. So he enlists the help of fellow bodybuilder Adrian Doorbal (Anthony Mackie) and ex-convict, Christian bodybuilder Paul Doyle (D...Director: Michael Bay
Cast: Mark Wahlberg, Dwayne Johnson, Anthony Mackie, Tony Shalhoub
1996 | Crime | RSummary: Jerry, a small-town Minnesota car salesman is bursting at the seams with debt... but he's got a plan. He's going to hire two thugs to kidnap his wife in a scheme to collect a hefty ransom from his wealthy father-in-law. It's going to be a snap and nobody's going to get hurt... until people start ...Director: Joel Coen, Ethan Coen
Cast: William H. Macy, Frances McDormand, Steve Buscemi, Peter Stormare
1993 | Sports | PGSummary: Emotionally powerful sports classic featuring Sean Astin as a skinny high school kid with big football dreams and the determination to make his way towards his dream team at Notre Dame.Director: David Anspaugh
Cast: Sean Astin, Jon Favreau, Ned Beatty
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