Disney does Marvel synergy right with 'Tron' and ESPN
Having worked at two major media companies I know something about how difficult it is to get different divisions to work together. Synergy was the buzz word in my early days at NewsCorp owned 20th Century Fox International and seemed always more of a talking point than anything that was ever seriously implemented (at least back in the day). At Viacom's Paramount Pictures, divisions could certainly work with each other, assuming you'd pay something out of your budget to make it happen. Competitors always thought the studio had it easy with MTV, but unless it was an MTV Film or someone shouted from the top of the Viacom ladder, you weren't getting much help from the all important cable net. So, it's something of a surprise that after only one year, the Walt Disney Company has been able to integrate its Marvel properties so quickly into the entire operation.
A very well done "Avengers" TV show debuted on Disney XD last night and this week saw the debut of not just one, but two sets of Marvel Heroes inspired variant covers.
Marvel heroes will be "Tron-ized" in variety covers for "Amazing Spider-Man," "Avengers," "Captain America," "Invincible Iron Man," "Thor" and more beginning next month. You can see them all on Marvel.com, but a taste of Cap below (gotta love that shield).
More impressive, however, is the 31 different covers created by Marvel artists based on classic Marvel comics for the beginning of the 2010-11 NBA season. Each cover will be included in this months ESPN Magazine. It's unclear whether they will be real variant covers, but ESPN, the NBA and Marvel could make a nice penny if they sold them as posters. Here are a few of the HitFix staff's favorites. To see them all click here. Note the strange Grizzles cover. Seems a little odd,? Unfortunately, You can't see that the only Memphis player's name which is visible is Rudy Gay's. Don't ask, don't tell Cap. You figure it out.
Needless to say, all this cross-marketing proves Disney is serving notice to its competitors on just how to do synergy right in 2010.
2013 | Comedy | NRSummary: Insanely funny comedy show created by Amy Schumer, who stars in brilliantly funny sketches about sex, city living, dating, and friendship.Director: Daniel Powell, Amy Schumer (creators)
Cast: Amy Schumer, Kevin Kane, Mike Houston
1993 | Sports | PGSummary: Emotionally powerful sports classic featuring Sean Astin as a skinny high school kid with big football dreams and the determination to make his way towards his dream team at Notre Dame.Director: David Anspaugh
Cast: Sean Astin, Jon Favreau, Ned Beatty
2013 | Drama | RSummary: Leonardo DiCaprio and Jonah Hill have boundless energy in the story of a real-life commodities crook who earned millions through scummy small-time stock trades.Director: Martin Scorsese
Cast: Leonardo DiCaprio, Jonah Hill, Margot Robbie
1996 | Crime | RSummary: Jerry, a small-town Minnesota car salesman is bursting at the seams with debt... but he's got a plan. He's going to hire two thugs to kidnap his wife in a scheme to collect a hefty ransom from his wealthy father-in-law. It's going to be a snap and nobody's going to get hurt... until people start ...Director: Joel Coen, Ethan Coen
Cast: William H. Macy, Frances McDormand, Steve Buscemi, Peter Stormare
1997 | Crime | RSummary: Quentin Tarantino adaptats an Elmore Leonard novel into this story of a few increasingly desperate people scraping to get by. It has deep soul, a wicked sense of humor, and Samuel L. Jackson, Robert De Niro, Pam Grier, and Robert Forster.Director: Quentin Tarantino
Cast: Pam Grier, Samuel L. Jackson, Robert Forster
2008 | Science Fiction | PGSummary: Animated series continues the story of Obi-Wan Kenobi and Anakin Skywalker as they battle the Emperor Palpatine, Count Dooku and General Grievous, but also takes time to explore other smaller characters in the Star Wars universe.Director: George Lucas (creator)
Cast: Tom Kane, Dee Bradley Baker, Matt Lanter
2013 | Thriller | RSummary: Based on the true story of Daniel Lugo (Mark Wahlberg) a Miami bodybuilder who wants to live the American dream. He would like to have the money that other people have. So he enlists the help of fellow bodybuilder Adrian Doorbal (Anthony Mackie) and ex-convict, Christian bodybuilder Paul Doyle (D...Director: Michael Bay
Cast: Mark Wahlberg, Dwayne Johnson, Anthony Mackie, Tony Shalhoub
1995 | Mystery | NRSummary: Denzel Washington plays an out of work WWII vet who takes the wrong job and is soon neck-deep in a mess of politics, murder, and jazz in '40s Los Angeles.Director: Carl Franklin
Cast: Denzel Washington, Tom Sizemore, Jennifer Beals
2007 | Comedy | PGSummary: Newlyweds Nick (Ice Cube) and Suzanne (Long) decide to move to the suburbs to provide a better life for their two kids. But their idea of a dream home is disturbed by a contractor (McGinley) with a bizarre approach to business.Director: Steve Carr
Cast: John C. McGinley, Ice Cube, Nia Long, Aleisha Allen
Let Streaming Genie help you.