Does the 'Utopia' bump mean anything for FOX?
As TV audiences become more and more fragmented, it's always amusing to go back and look at perceived failures from two or three years ago and muse on how grateful the networks work be to have those numbers now.
It's a bit less common to go back only a year and look at the numbers a show was doing and go, "GOOD LORD. WHAT HAPPENED?!?" But it occurs.
Case in point: More than a few ratings observers have glanced at this morning's premiere ratings for "New Girl" and then looked back at last year's premiere ratings and gone, "GOOD LORD. WHAT HAPPENED?!?"
Last September, "New Girl" premiered with a 2.9 rating among adults 18-49 and 5.53 million viewers. By its finale in May, "New Girl" was down to under 2.4 million viewers and a 1.2 rating among adults 18-49.
Before going any further, it always has to be repeated: Few shows on TV get a larger Live+3 and Live+7 DVR bump than "New Girl." There. Acknowledged.
And last year's "New Girl" premiere was also a reasonably big bump from where the numbers ended the spring before.
But still... Mere justifications like "Well, the Nick-Jess relationship really wasn't clicking" don't quite do that sort of in-season viewer attrition justice.
We've already reported on Tuesday's (September 16) Fast National numbers for the "New Girl" premiere, but now let's look a bit deeper...