Box-office analysis is a funny old business, one I find simultaneously fascinating and alienating: the line between success and failure can be as subjective as it is fine. Which is why it's with some interest that I've been following the reports on the opening numbers for "The Adventures of Tintin: The Secret of the Unicorn" in its first week of UK release: what initially appears to be good news turns out to have rather more mixed signals.
On the one hand, as The Guardian's Charles Gant (the go-to guy for British box-office reporting, for those interested) tells it, the film's a hit. Topping the charts with a first-week total of approximately $10.8 million (hey, we're a small country), it's enjoyed the biggest opening of any animated film this year. However, as Gant explains, when you factor in the money it made in previews, the film is actually tracking behind January opener "Tangled," with the end of the UK half-term school vacation promising something of a drop-off. In other words: sure, it's a hit. But it looks unlikely to be a phenomenon on the scale of Spielberg's Spielbiggest.