UPDATE: I've actually just been reminded that last year Fox Searchlight and Focus Features launched a digital sceener program via iTunes. Those were downloads, not streaming, though. Split hairs if you must, but now that the air is clear...
It's a brave new world. And with online streaming capabilities has come the question of reaching voters with those tools. It seems inevitable that this will eventually become standardized, but then again, I always think of guys like Peter Bart, who literally has people print out his emails for him (or at least he did as of a few years ago). Naturally I think this is the way to go. There should be further testing of the waters with critics groups, however.
For now, a step in the right direction. Paramount Pictures sent out a press release today announcing a program for digitally streaming some of its awards contenders. The first awards-giving body to have access will be the Visual Effects Society, and the first films out of the gate will be "Rango," "Super 8" and "Like Crazy." (That amazing CGI in "Like Crazy" will stand out for the VES, just you wait. #sarcasm)
The studio is teaming up with Deluxe Entertainment Services Group to launch the program, and screeners will go out October 14. Check out the full press release below.