On the heels of the recent news that Dolby Laboratories has wrangled naming rights to the Hollywood & Highland theatre (formerly known as the Kodak) that has played host to concerts, performance events and, of course, the annual Academy Awards ceremony, Walt Disney Pictures has announced that the "grand opening" of the venue will coincide with the world premiere of Disney/Pixar's "Brave." The June 17 event will take place in conjunction with the Los Angeles Film Festival.
"This is the first of many exclusive and exciting events—from movie premieres to awards ceremonies—in which Dolby and our technologies will play a featured role," said Dolby executive VP of sales and marketing via press release.
As part of the naming rights announcement earlier this month, it was noted that Dolby "will continue to update the theatre with innovative, world-class technologies to ensure that the theatre remains state-of-the-art, beginning with the immediate installation of its recently released Dolby® Atmos™ sound technology." The "Brave" screening will be presented in Dolby 3D.