Joss Whedon’s “The Avengers” was released in U.S. theaters last weekend and is already breaking records, having usurped the all-time opening weekend crown held by “Harry Potter and the Deathly Hallows: Part 2” with $700 million worldwide already in the bank. Many predicted the final culmination of the seeds Marvel has been planting the past four years would be a success, but few foresaw the magnitude of the appeal.
Of course, Whedon has had a loyal cult following for years, but “The Avengers” in particular seems to have tapped into something audiences have been craving in their summer blockbuster fare. If we look at the films of a similar ilk that have enjoyed this level of success, they are often expansive visually and strike at one or two simple but resonant archetypal themes. Joss infuses the film with the addition of an infectious sense of humor.