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Inside Awards Season with Gregory Ellwood

'Inglourious Basterds' and 'Up' rule Oscar's money list, for now

Posted on Monday, Nov 30, 2009 By Gregory Ellwood
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'Inglourious Basterds' and 'Up' rule Oscar's money list, for now

Why is "Inglorious Basterds" such a strong candidate for a Best Picture nod? The magic combo of critical acclaim and boffo box office.

Credit: Weinstein Company

 

With December is just around the corner and award season seriously heating up, it's worth taking the time to stop and consider one of the little discussed but important factors leading to a Best Picture nomination: box office.

When the almost 6,000 members of the Academy of Motion Picture Arts and Sciences get passionate about potential nominees they usually weigh the artistic merits and their personal reaction to the material first.  However, don't discount that the film's grosses don't weigh into their votes.  This is the movie industry mind you and Hollywood loves to reward those who have put money into everyone's pockets -- especially when it's a film they feel represents the best of "commercial" cinema.

Historically though, the past decade has only one movie which has ended its lifetime gross under $20 million and still been nominated, Clint Eastwood's "Letters from Iwo Jima."  That foreign-language drama found only $13 million in theaters in 2007.  In general, however, the lowest grossing pictures have been in the $28-32 million range. A few examples this century include "The Reader," "The Insider," "Capote" and "Good Night, and Good Luck" (even more telling though is that none of these films won the top prize).  This financial equation only complicates a season where the nomination pool has been expanded to ten films.  Does it matter with a group that big or did it only matter when there were just five?  Keep that in mind while look at the latest lifetime grosses for some expected and possible nominees this year.

Expected Contenders:


"Up" - $293 million
"Inglourious Basterds" - $120.3 million
"Precious" - $32.4 million
"The Hurt Locker" - $12.6 million
"A Serous Man" - $8.1 million
"An Education" - $5.6 million
"Bright Star" - $4.3 million
"The Road" - $2 million

Potential Contenders:


"Star Trek" - $257 million
"District 9" - $115 million
"The Blind Side" - $100.2 million
"Julie & Julia" - $93.9 million
"Where The Wild Things Are" - $74.8 million
"The Informant!" - $33.2 million

*Estimates as of Nov. 30


Upcoming Releases:
"Up in the Air," "Invictus," "The Lovely Bones," "The Last Station," "Nine," "Avatar," "A Single Man," "Crazy Heart," "The Young Victoria"

There are a couple of curious items you can gauge by the results so far.

- Taking into account their individual critical acclaim, "Basterds" and "Precious" appear to be much closer to locks for nods than many pundits will predict publicly.
- Some, including Movie City News' David Poland (who has to be given credit for advocating the box office factor in the past), are suggesting "Hurt Locker" could be the consensus Best Picture winner.  Considering Summit Entertainment has no plans to re-release the picture, it would be the lowest grossing winner since "Annie Hall" found $38 million in 1977 (which is $133 million adjusted to inflation. Should Summit be worried about landing a nomination let alone winning?  Let's just suggest that maybe some of that "New Moon" money can go to good use.
- Already weeks into their runs, "An Education" and "A Serious Man" don't appear to be headed toward significantly larger grosses, but could get bumps with Golden Globe and SAG nods not to mention year-end critics awards.  And at this point, they may need it.
- The idea of films such as "District 9" or "The Blind Side" making the ten isn't so far fetched when you take into account their strong theatrical returns along with their already passionate supporters.  
- Smaller releases such as "A Single Man," "The Last Station" or "Crazy Heart" could leapfrog into the ten if they over-perform at the box office.

The irony when discussing this, of course, is last year the Academy ignored "The Dark Knight" even though it was a critic's and audience favorite as well as  the second highest grossing feature of all time.  That omission was just one of the reasons why the field was expanded to ten nominees (but a big one). Will the Academy ignore the opportunity to praise the moneymaking favorites as well this year? We'll find out more as the tea leaves become clearer over the next few months.  Check back as Awards Campaign updates this list throughout December and January to track the new contenders.

Do you think box office still is a factor in the Best Picture race? Share your thoughts below.

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  • Default-avatar
    • honk_mahfah said
    • "Star Trek VI"?!? You've gotta be kidding. That's one of the worst films in the series, and so far beneath Best Picture level that it's ridiculous. This year's "Star Trek" doesn't deserve a seat at that table, either; I loved it, but Best Picture material it is definitely not.
    • Nov 30, 09 at 02:43PM EST
        Reply to Comment
  • 3831_talkback_profile
    • lazygarfield said
    • Good list, but in the "Coming up" section, you mentioned Nine twice.

      And when all is said and done, The Blind Side will end up with waaaaay more than the $100 million, right? And what with it being a feel-good pic with glowing word-of-mouth, it might just be "the little film that could", like Juno or Little Miss Sunshine, right? What do you think Greg?
    • Nov 30, 09 at 11:25AM EST
        Reply to Comment
  • Default-avatar
    • alouiscious said
    • Would someone please just nominate Duncan Jones' "Moon" already?

      Clearly one of the best pics of the year, if not the best pic altogether for 2009, it's a crime it didn't even make this hypothetical list.

      At least "Star Trek", "Hurt Locker" and "District 9" did, though, giving me hope that the Academy will one day embrace the ancient arts of symbolism, metaphor and allegory over the all-too-frequent bland realism that seems to win big year-after-year.

      Now, if only we could correct the mistakes made by the Academy ignoring "The Dark Knight" and "Star Trek 6: The Undiscovered Country", the first being the finest post-911 terrorism film to date and the second being the finest reaction to the consequences of the fall of the Soviet Union.
    • Nov 30, 09 at 11:17AM EST
        Reply to Comment

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About Awards Campaign 2009

  • With over a decade of experience in the movie industry, Ellwood survived working for two major studios, launched the Hollywood Hitlist on MSN Movies and revamped The Envelope for the 07-08 season. A co-founder of HitFix, Ellwood spends his time relaxing on the basketball court. And even at his advanced age, can still hit a clutch 3 and keep up with those youngin's on the defensive end.

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