Cannes Film Festival 2013

'Moonrise Kingdom' breaks 'Brokeback Mountain's' all-time per screen record

Memorial Day weekend's must-see in LA and NY


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Welcome back Wes Anderson.

After strong reviews following its debut as the opening night film at the 2012 Cannes Film Festival, Wes Anderson's "Moonrise Kingdom" ruled the box office in New York and Los Angeles this holiday weekend.  The Focus Features release grossed $509,000 on just four screens in New York and Los Angeles for a remarkable $127,500 per screen.  That breaks the art-house record for another Focus Features classic, "Brokeback Mountain."  The Ang Lee phenomenon averaged $109,485 in Dec. 2005.

Last year, Woody Allen's "Midnight in Paris" also sent the May limited release world in a tizzy with a $599,003 debut and a $99,834 per screen in six theaters. "Paris" played incredibly well in expansion and turned out to be Allen's biggest hit of his career ending up with $56.8 million domestically, a best picture nomination and a best original screenplay Oscar win.

Comparatively, you could argue that Lee Daniels' "Precious: Based on the Novel 'Push' by Sapphire" is the most impressive limited debut of all-time.  It averaged a remarkable $104,025, which was second to only "Brokeback" until this weekend, but in a stunning 18 theaters back in Nov. 2009. For those playing at home, the more theaters you add to a film's release pattern the more you usually dilute the per screen average. So, that high a number on 18 is somewhat astounding.

Considering the lackluster performance of any wide release this month besides "The Avengers," Hollywood can happily look at "Moonrise's" performance as a sign that audiences are eager for quality films in their local multiplex.  Well, perhaps just in New York and Los Angeles at the moment, but any good news is welcome at this point. The performance should also provide some optimism for Fox Searchlight who is opening another Cannes screener, "Beasts of the Southern Wild," in limited release on July 5.

As for "Moonrise Kingdom's" long term prospects, the period charmer will expand to San Francisco, Dallas, Washington, D.C. and Chicago on Friday.  Further expansion will take place on June 8.  Anderson's highest grossing picture to date is 2001's "The Royal Tenebaums" which made $52.3 million thanks to some major star-power and producer Scott Rudin hurricane-like will.  At a minimum, "Moonrise" should easily beat the $21 million 2009's "Fantastic Mr. Fox" found. Still, it will be interesting to see how the film plays across the country in the weeks to come.

On the awards side, it's hard to see "Kingdom" not being recognized in the original screenplay and art direction categories.

Did you catch "Moonrise" this weekend?  What did you think?

 

Greg-ellwood-sm
Gregory Ellwood
Editor-in-Chief, Co-Founder
With over a decade of experience in the movie industry, Ellwood survived working for two major studios and has written for Variety, MSN and the LA Times. A co-founder of HitFix, Ellwood spends his time relaxing hitting 3’s on the basketball court and following his beloved Clippers.

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  • Default-avatar

    Jess

    Moonrise Kingdom is 9th while Brokeback Mountain is 12th. The facts here are way wrong.
    Go here: boxofficemojo.com/alltime/weekends/theateravg.htm?page=THTRAVOPN&p=.htm

    May 27, 2012 at 4:12PM EST Reply to Comment
    • All those other films were special engagements where the ticket prices were up to $50 (!). They are not counted. "Dreamgirls" even gave you a free program with it. This is the true record.

      May 28, 2012 at 3:34PM EST
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    Brock Landers

    He's actually not wrong. He said it broke the "art-house record". All of the other films above it on the all-time list are animated films that got put in a theatre or two before going wide the next week.

    May 27, 2012 at 4:25PM EST Reply to Comment
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      Ameer The title does not say art house. It's deliberately misleading.

      May 27, 2012 at 4:38PM EST
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      Brock Landers I'm sure you'll live.

      May 27, 2012 at 4:41PM EST
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    Junior

    Saw it, loved it, recommended it highly to all my friends/family! Will be seeing it again this week with the wife.

    May 27, 2012 at 4:56PM EST Reply to Comment
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    Koerich

    What does this number mean exactly? Is it per room or per screening?

    May 27, 2012 at 10:35PM EST Reply to Comment
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    Critique

    Brilliant. Loved it. Absolutely charming. Jared Gilman and Kara Hayward were wonderful as the two youngsters experiencing first love. I highly recommend it!

    May 28, 2012 at 4:13AM EST Reply to Comment
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    guest

    Hmm not sure if the movie will be equally as record breaking once it reaches other theaters though..

    http://thecelebritycafe.com/feature/2012/05/wes-anderson-s-moonrise-kingdom-sets-box-office-record-669000-opening-just-four-thea

    ^ talks about it a little bit more

    May 29, 2012 at 6:22PM EST Reply to Comment

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