Kristen Stewart faces the paparazzi to support 'On the Road'
When celebrity news turns into a business story
Kristen Stewart walks the red carpet at the 2012 Toronto International Film Festival to support "On the Road."
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TORONTO – Y’know, it hasn’t been the best month or two for Kristen Stewart.
In theory, Stewart should be on top of the world. The 22-year-old just starred in her first legitimate blockbuster outside of the “Twilight Saga”, June’s “Snow White and the Huntsman.” And in May, she found herself walking the red carpet at the Cannes Film Festival where Walter Salles’ prestige player “On the Road” debuted. Unfortunately, well, that thing with her “Snow White” director happened.
We don’t regularly cover celebrity or tabloid stories at HitFix. It’s actually something we avoid because it's really not news. Certainly not "entertainment" news. On the other hand, when it affects the production of a movie, TV show, album, etc. it’s not just a personal story anymore, it’s business. And, HitFix covers the entertainment business. So, when it was revealed Kristen Stewart was going to walk the red carpet at the North American premiere of “Road” during this year’s Toronto International Film Festival we had to be there. This was Stewart’s first press line since her very public split with her “Twilight” co-star Robert Pattinson and either it would overshadow Salles’ film or it wouldn’t. And that could be a big problem for investors looking to recoup the production cost on "Road."
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Flash forward to Thursday, Sept. 6, 2012. It’s 8:30 PM EST and Stewart arrives at the Ryerson Theater in Toronto to face a throng of screaming fans and paparazzi. Was Stewart smiling for the cameras? Honestly, no. She didn’t look happy, but she certainly took the time to go over to sign autographs for her fans. Moreover, because the previous event at the theater ran way over Stewart and co-stars Garret Hedlund and Kirsten Dunst spent much longer talking to the press and taking photos than any of their handlers expected. Still, Stewart was the good soldier, didn't do a flyby and race into the theater. Instead, she helped created a ton of press breaks (including this one) for a movie that needs it. Cue the big sigh of relief from the "Road" marketing camp.
Because the picture ended up starting an hour behind schedule and there was another film, Lionsgate’s “Dredd,” screening afterward in the same theater there was only time for a short Q&A (where Stewart dropped her heels for high top sneakers ). Salles took up most of the time with a rambling answer about what inspired him to adapt Jack Kerouac’s legendary novel (to say the “Motorcycle Diaries” helmer is long winded is an understatement), but Stewart was also able to talk briefly about her character Marylou. She revealed that knowing the real woman behind Marylou (Luanne Henderson) lived a fruitful life after the events in the book helped her get through the character's sad arc. And when a fan from the audience asked her a silly question about if she could take a road trip anywhere where would she go? Well, yeah, that happened too.
All and all, a successful night for all concerned. And somewhere, a Summit Publicity executive is thinking to themselves, “Y’know, we might just get through the publicity campaign for the ‘Breaking Dawn, Pt.’ relatively unscathed.” Now, whether Universal pubs can say the same thing about a “Snow White” sequel is another matter entirely.
“On the Road” opens in limited release on Dec. 21.
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Login or create a HitFix account Login SignupDiane
September 7, 2012 at 2:55AM EST Reply to CommentWell done to her, it cannot be easy to face the cameras after the ridiculously overblown and nasty reactions this past month. I am looking forward to On the Road, i read it in college and although it isn't an easy book I am very curious to see how Salles translated it to screen.
Angelina
September 7, 2012 at 3:05AM EST Reply to CommentActually, after Rob went out and soldiered through his round of press, it pretty much forced her to get out and promote hers as well. From a PR standpoint it would've looked EXTREMELY bad had she decided to skip out on helping promote On The Road.
Lori1 Kristen wasn't forced! Did you not understand? She WANTED to do it, she was also scheduled to do it. She really didn't have to. She could have waited until the Breaking Dawn promo to show her face. She did not have to go to Canada.
September 7, 2012 at 12:56PM ESTMy question is, why should she hide? If Chris Brown can win Grammy's, sellout concerts and perform on TV after beating up his girlfriend; if Ashton Kutcher can get and maintain a television show for cheating on his wife without all this vitriol; if her boss her was the director of Snow white and the Huntsman get a directing job from Universal and the same producers her produced SW&TH WHY SHOULD KRISTEN HIDE OUT?!!
nina
September 7, 2012 at 5:09AM EST Reply to Commentkristen stewart was amazing with the fans . she took pictures and signed until the end .with a grateful and happy mood. she always showed love and support to On the road even if she dosent take a big salary . The media dont want to give her the credit she deserves because controversy sells better. you call it business ,I call it BAD journalism
keepcalm1918
September 7, 2012 at 5:16AM EST Reply to CommentI cannot imagine having to face the press, fans, etc as a young twenty something in the aftermath of the personal situation Kristen put herself in...yet she is moving on now and showing her trademark strength and passion for her film project. Time propels everyone forward...I hope to read more about Kristen future projects 'down the road' without any mention of past relationships or mistakes made. Let's discuss her abilities in the craft of filmmaking.
Me I agree....love her
September 7, 2012 at 7:54AM ESTLori1
September 7, 2012 at 1:02PM EST Reply to CommentKristen is definitely a strong woman. After what she did yesterday, I have even more respect for her. 22 years old, having a 41 year old employer take advantage of you and you take all of the hits behind it, it's a wonder she didn't try to hurt herself. And she did smile because there are plenty of press photos as well as fan photos of her smiling having a good time last nite. So I disagree with Hitfix's premis that she was so somber...not true.
deadf "22 years old, having a 41 year old employer take advantage of you"
September 8, 2012 at 12:28AM ESTDon't be so pathetic.
kickit
September 8, 2012 at 4:18AM EST Reply to CommentKristen was beautiful and humble... she's taken the hit for this mistake while Ruperve has off without any media beat down. She will come back and be stronger!
Darcy
September 8, 2012 at 4:24AM EST Reply to CommentWow !!!!
Good for her wish the best of luck in life.
kwc22
September 8, 2012 at 6:43AM EST Reply to Commentpublic split...really? you know for a fact they're no longer a couple? No, you don't know any more than the rest of us since Rob and Kristen don't talk abt their private life...what a shame you felt the need to speculate.
Ashley
September 8, 2012 at 8:19AM EST Reply to CommentIt's good she faced the public but she was visibly nervous with good reason. It's the BD 2 premiere that's going to be rough for her. She has loss the goodwill of the Rob fans but that's ok she has her own film life. Twilight has been good and bad for both Rob and Kristen. It was the fairytale that we all loved of the two leads falling in love. Now they have both faced something. Either they will be back together or are separated. I suspect they will be back together and we will know at the BD premiere. Kristen is a polarizing person (either you like her or you don't) so her cheating scandal unlike Angelina does not draw people in. Everyone has put her (and him) on a pedestal and Rob & Kristen themselves have said they are real people & real people mess up. They don't want to be idolized. All this fawning is ridiculous at times.
david
September 8, 2012 at 9:17AM EST Reply to CommentReally? You don't think a publicist wants their client's first appearance to be at a prestigious festival, almost 6 weeks after the story broke, with soft ball film journalists who wouldn't dream of asking any personal questions, and where the media would write dozens of articles about how brave and professional she is? Like this one. It's getting really old hearing about how amazing this girl is for just...doing her job. She's in a scandal of her own making, yet somehow the media's decided she's the victim and needs to be babied through this and applauded for going on an insanely PR-controlled blitz that forces her co-stars to cover for her as she dodges having to face up to the situation she created.
Santana
September 9, 2012 at 1:03AM EST Reply to CommentKristen Stewart's PR team has been preparing for this event for 2 months. Canadian press is a lot civil than the press in the US and the Breaking Dawn press will be insane and awkward and definitely worth watching. Just look at what Pattinson had to go through. He was shoved US Weekly and People covers with Kristen Stewart cheating on him pictures on the cover in his face to sign in NYC. He was constantly asked about the affair on television which I found ridiuclously insensitive since he was the victim. He never asked for that. Who knows. This does have to do with the entertainment business since Stewart was caught cheating with her MARRIED director/boss and costar (from Snow White's) husband. How professional does she look in this scenerio? Interesting article.
Ray
September 12, 2012 at 2:32AM EST Reply to CommentI want to have an affair with Kristen Stewart. She's so hot. It would be so much fun to play with her.