<p>The new &quot;Green Lantern&quot;&nbsp;ring.</p>

The new "Green Lantern" ring.

Kobe Bryant, Taylor Lautner, Jay-Z and Taylor Swift are now members of the 'Green Lantern' Corps

Warner Bros. starts the buzz with the trendsetters for their 2011 tentpole

One lesson studios have learned about launching new franchises over the past few years is that it doesn't hurt to add a little sophistication or a trendy following to your big screen endeavor.  For example, many scoffed that Paramount Pictures could make "your father's" "Star Trek" hip again, but the studio smartly repositioned the movie with layouts in hipster magazines and had original T-shirts designed by RVCA artists.  Disney is trying the same tactic with "Tron Legacy." The studio's consumer marketing department has created an upscale line of products including, but not limited to, a pair of slick, glowing Adidas basketball shoes and a line of original Tees created by noted designers Fabien Baron, Douglas Lloyd, Lee Swillingham and Stuart Spalding.  Now, Warner Bros. is attempting to get into the mix with their upcoming summer tentpole "Green Lantern."

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<p>Mark Ruffalo and Julianne Moore at the New York premiere of &quot;The Kids Are All Right&quot;&nbsp;last June.</p>

Mark Ruffalo and Julianne Moore at the New York premiere of "The Kids Are All Right" last June.

Credit: AP Photo/Evan Agostini

'The Kids Are All Right's' Oscar hopes are more than all right

Plus: Mark Ruffalo reveals there would be no 'Avengers' without 'Kids'

Awards season isn't always about the flashy Academy screening, huge cocktail party or one pseudo film festival honor after another.  A good deal of the awards circuit takes place on a much more low key, but significantly inpactful level.  If you can imagine it, sometimes it's actually about the movies (perish the thought).  This past week, a number of potential contenders flew key talent to Los Angeles for all important SAG nominating committee Q&A screenings.  In particular, Sony Classics brought former best supporting actor winner Jim Broadbent and best actress contender Leslie Manville in from London to push Mike Leigh's "Another Year" and Focus Features recruited New Yorker's Julianne Moore and Mark Ruffall to join co-star Annette Bening and director Lisa Cholodenko to provide some love for last summer's indie hit "The Kids Are All Right.'

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<p>Joel McHale</p>

Joel McHale

Credit: AP Photo

'Community's' Joel McHale to host the 2011 Independent Spirit Awards

TV veteran making a transition to the big screen in more ways than one

LOS ANGELES - After attempting some English sophistication over the past two years, Film Independent has recruited its latest host for the Independent Spirit Awards from its own backyard.  The venerable film organization announced this morning that Joel McHale, best known as the longtime host of E!'s "The Soup" and star of NBC's "Community," will host the 2011 edition of the alternative movie awards show.

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<p>Ronni Chasen</p>

Ronni Chasen

Morgan Freeman, Scott Rudin, Hans Zimmer and more remember Ronni Chasen

Industry still reeling from shocking tragedy

Jeff Sanderson, Ronni Chasen's longtime business partner just released this tribute to his former colleague who was shot and killed in a tragic murder early this morning.  It features quotes and remembrances from some of Hollywood's best and brightest. 

…….

Los Angeles, CA (November 16, 2010) -- Tributes have been pouring in from the elite of the entertainment and media arenas for Ronni Chasen, one of the industry’s preeminent press agents, who was tragically killed in the early morning hours of November 16, 2010.

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<p>Ronni Chasen</p>

Ronni Chasen

Shock: Veteran Oscar publicist Ronni Chasen shot and killed

Campaigner was returning from the premiere of 'Burlesque'

Hollywood was woken this morning to the startling news that longtime Oscar and music industry publicist Ronni Chasen was shot five times on Sunset Blvd. last night upon her return from the premiere for "Burlesque."  According to the Beverly Hills Police, the 64-year-old crashed into a tree and was found by emergency medical personnel at 12:28 AM. She was transported to a local hospital where she was pronounced dead.

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<p>Scott Rudin celebrates his first Oscar win for &quot;No Country for Old Men&quot;&nbsp; inbetween co-producers and directors Joel and Ethan Coen.</p>

Scott Rudin celebrates his first Oscar win for "No Country for Old Men"  inbetween co-producers and directors Joel and Ethan Coen.

Credit: AP Photo/Amy Sancetta

Oscar Watch: 'No Country For Old Men' Oscar winner Scott Rudin lauded by PGA

Stanley Tucci and Patricia Clarkson reunite for Gothams and more

His reputation is legendary, but no one will argue Scott Rudin isn't one of the most creative and prolific producers in cinema history.  Over the past 20 plus years, the New York based movie and stage producer has shepherded blockbusters such as "Sleepy Hollow," "South Park: Bigger, Longer & Uncut," "Sister Act," "The Addams Family," "Ransom," "In & Out," "The First Wives Club," "Clueless" and "The Village."  Rudin's specialty though, is prestige filmmaking with such critically acclaimed dramas as "Notes on a Scandal," "There Will Be Blood," "The Hours," "Wonder Boys," "The Royal Tenenbaums," "Searching for Bobby Fischer," "Doubt," "Margot at the Wedding" and "Iris" to his credit.

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<p>&quot;How To Train Your Dragon&quot; should easily make the best animated feature cut as will &quot;Toy Story 3.&quot;&nbsp; Who will be the third?</p>

"How To Train Your Dragon" should easily make the best animated feature cut as will "Toy Story 3."  Who will be the third?

Credit: DreamWorks Animation

Just one short: 15 submissions means only 3 Best Animated Feature nominees

"Despicable Me" and "The Illusionist" battling for final slot

In a heartbreaker for fans of the Academy Award's best animated feature category, the Academy of Motion Picture Arts and Sciences announced there were only 15 qualifying submissions for the 2011 Oscar.  According the organization's bylaws, that means only three films can be nominated for best animated feature.  To qualify for five nominees, such as in the 2010 race, only 16 films would need to have qualified.

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Dobby in "Harry Potter and the Deathly Hallows, Pt. 1"

Dobby returns and plays a key role in "Harry Potter and the Deathly Hallows, Pt. 1."

Credit: Warner Bros.

First Take: 'Harry Potter and the Deathly Hallows, Pt. 1'

Some thoughts on the latest 'Potter' from London

Having just witnessed the long awaited "Harry Potter and the Deathly Hallows, Pt. 1" it's fair to say director David Yates has continued his fine work of bringing a more sophisticated, stylish and modern view of the fantastical world of everyone's favorite young wizard to the big screen.  Yates' experiences on "Order of the Phoenix" and "Half-Blood Prince" have served him well as it's clear his handle on the franchise is growing just in time for its final chapter.  Overall, "Deathly Hallows" should be judged as the best "Potter" since Alfonso Cuaron's "Prisoner of Azkaban," but we'll know more when "Part 2" hits theaters in July, 2011.

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Colin Firth and Geoffrey Rush at the AFI Fest screening of "The King's Speech"

Colin Firth and Geoffrey Rush at the AFI Fest screening of "The King's Speech" last week in Los Angeles.

Credit: AP Photo/Chris Pizzello

Contender Countdown: Who will mount a challenge to 'King's Speech' and 'Social Network'?

Are there really any surprise challengers left?

It's the second week in November and the best picture field is already starting to solidify itself.  Barring a stunning reception for James L. Brooks' "How Do You Know," a critic's group lovefest for "I Am Love" or an unexpected holiday flick wooing the country and industry, the players are pretty much set.  "The King's Speech," "The Social Network," "Inception" and "Toy Story 3" are all considered locks for a nomination by every consultant in town with "Speech" and "Network" seemingly battling it out for the win (at least at this date).  All the other contenders are in flux, but that could change by Christmas.

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Amy Adams in "The FIghter"

Amy Adams in David O.Russell's "The Fighter."

Credit: Paramount Pictures

Amy Adams is the big surprise in legit Oscar contender 'The Fighter'

Christian Bale and Mark Wahlberg also shine in David O. Russell's commercial comeback

David O. Russell's "The Fighter" made its debut as a not-so secret screening as part of AFI Fest 2010 tonight and the awards season contender came out swinging.  Playing incredibly well to the packed Mann Grauman's Chinese Theater audience, the Paramount and Relativity Media picture proved it has the chance to be a big crowd pleaser and substantial box office hit.  Oh, and as suspected, it's a legitimate Oscar player.

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