HBO has released yet another new spot for the forthcoming Season 2 premiere of "Game of Thrones", this one boasting the cynical quote "The more people you love, the weaker you are" (gee, thanks for the pick-me-up, Cersei) to close things out.

As opposed to the last trailer, which focused much more on highlighting the epic, blood-letting action the new season has in store, this new promo noticeably puts an emphasis on the interpersonal relationships between the show's principals.

Daenerys (Emilia Clarke) in particular gets a lot of play this time around, at one point bellowing fiercely: "I'm not your little princess! I will take what is mine, with fire and blood!" We also get a little lip action between Tyrion (Peter Dinklage) and his new paramour, the beautiful Shae (Sibel Kekilli), as well as a fierce slap delivered to the cheek of King Joffrey (Jack Gleeson) by none other than his mother Cersei (Lena Headey) - a moment that will surely have Joffrey haters (which would be, well, pretty much everyone) squealing in delight.

I like that HBO took a different tack with this trailer, because by choosing to focus on the more intimate, small-scale details of the character relationships it actually shows us a lot of new stuff. There's nothing worse than one of those spots that claims to be "new", only to feel like a repeat of the last with just a few minor changes.

My grade for the trailer: A. After watching it below, rate it for yourself at top left!

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"Game of Thrones" Season 2 premieres on April 1.

A former contributor to sites including MTV's The Backlot and Bloody-Disgusting, Chris Eggertsen worked in film development before indulging his love of pop culture writing full time. He specializes in horror, the intersection of social issues and entertainment and Howard Stern. He's on Twitter @HitFixChris.