HBO has continued its aggressive promotion of the new drama "Game of Thrones" with a creepy new character-driven trailer.
 
Using no newly revealed footage, but juxtaposing series dialogue with evocative and highly stylized close-ups of stars including Sean Bean, Mark Addy and Peter Dinklage, the new spot showcases the power struggle at the heart of the George R. R. Martin novel.
 
"Game of Thrones" premieres on HBO on Sunday, April 17.
 
Check out Alan Sepinwall's report from the "Game of Thrones" panel at the Television Critics Association press tour, as well as Daniel Fienberg's first impressions from 15 minutes of footage screened for the TCA.
 
And here's the new trailer: