Next time you see a new movie from Universal Studios, you'll get a nice new welcome from the studio.
As part of their ongoing centennial celebration, Universal is unveiling an all-new animated logo, premiering this Friday, March 2 in front of the 3D CG film "Dr. Seuss' The Lorax."
“Our Centennial year is the perfect opportunity to create a new logo that reflects our future while honoring our past,” said Ron Meyer, Universal Studios President and COO. “Universal’s new logo celebrates the studio’s extraordinary legacy in creating lasting movie memories and connecting viewers across the globe.”
For the new animated logo design, Universal teamed with the Oscar-winning visual effects artists at Weta Digital (The "Lord of the Rings" trilogy). The new logo was inspired by satellite imagery and attempts to show Earth not as a planet bound by political and geographical boundaries, but as thousands of tiny points of bright light, symbolizing the thousands of communities brought together by the magic of cinema. Awwww...
Composer Brian Tyler (The "Fast and Furious" films, "The Expendables") provided a new arrangement of Jerry Goldsmith’s previous logo score, which has been in use since 1997. While the theme remains the same, it will now feature a choir, new string parts and a world beat-infused drum cadence.
“We wanted to utilize the classic melody that we all know and bring it into the 21st century, while still being very respectful of what Jerry Goldsmith did originally,” said Tyler. “I wanted it to be a celebration of all the great movies Universal has done over the years—connecting the past to the present.”
This is the seventh variation of the original animated logo since the studio was founded in 1912 (as seen in the above clip). The current, soon-to-be-retired logo was introduced way back in 1997 with Steven Spielberg's "The Lost World: Jurassic Park." Say farewell to it here:
Universal is will also celebrate their 100th birthday with a major film restoration commitment, special home entertainment releases, theme park celebrations and a special anniversary gala event that will bring together many of the filmmakers and stars involved in the studio's rich history.
2013 | Comedy | NRSummary: Insanely funny comedy show created by Amy Schumer, who stars in brilliantly funny sketches about sex, city living, dating, and friendship.Director: Daniel Powell, Amy Schumer (creators)
Cast: Amy Schumer, Kevin Kane, Mike Houston
2008 | Science Fiction | PGSummary: Animated series continues the story of Obi-Wan Kenobi and Anakin Skywalker as they battle the Emperor Palpatine, Count Dooku and General Grievous, but also takes time to explore other smaller characters in the Star Wars universe.Director: George Lucas (creator)
Cast: Tom Kane, Dee Bradley Baker, Matt Lanter
1997 | Crime | RSummary: Quentin Tarantino adaptats an Elmore Leonard novel into this story of a few increasingly desperate people scraping to get by.Director: Quentin Tarantino
Cast: Pam Grier, Samuel L. Jackson, Robert Forster
2013 | Drama | RSummary: Leonardo DiCaprio and Jonah Hill have boundless energy in the story of a real-life commodities crook who earned millions through scummy small-time stock trades.Director: Martin Scorsese
Cast: Leonardo DiCaprio, Jonah Hill, Margot Robbie
1995 | Mystery | NRSummary: Denzel Washington plays an out of work WWII vet who takes the wrong job and is soon neck-deep in a mess of politics, murder, and jazz in '40s Los Angeles.Director: Carl Franklin
Cast: Denzel Washington, Tom Sizemore, Jennifer Beals
1993 | Sports | PGSummary: Emotionally powerful sports classic featuring Sean Astin as a skinny high school kid with big football dreams and the determination to make his way towards his dream team at Notre Dame.Director: David Anspaugh
Cast: Sean Astin, Jon Favreau, Ned Beatty
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