"The Twilight Saga: Breaking Dawn - Part 1" unsurprisingly posted blockbuster numbers in the first weekend of its DVD/Blu-ray release, moving 3.2 million units - an 18% increase over "Eclipse", which sold 2.7 million over the same period. The percentage increase for Video On Demand was even higher - a whopping 142% over its predecessor, representing around 80,000 purchases. 

Walmart and Target once again helped boost sales by billing the DVD/Blu-ray release as an event, with copies going on sale at 12:01am Saturday. The promise of exclusive versions of the discs not available anywhere else helped lure fans to the big box stores in the wee hours.
With global box-office of more than $700 million, "Breaking Dawn" was an unqualified success in its theatrical run, coming in second only to "New Moon" in worldwide grosses. The final installment in the franchise, "Breaking Dawn - Part 2", hits theaters on November 16th.

Did anyone reading stand in line over the weekend for the DVD/Blu-ray's midnight release? Was the extra material/alternative packaging offered by Target and Walmart worth the trouble? Sound off in the comments!
A former contributor to sites including MTV's The Backlot and Bloody-Disgusting, Chris Eggertsen worked in film development before indulging his love of pop culture writing full time. He specializes in horror, the intersection of social issues and entertainment and Howard Stern. He's on Twitter @HitFixChris.