TV Ratings: Who dat dominated Super Bowl Sunday? CBS
The Saints and Colts rule primetime, while 'Undercover Boss' launches big
We promise we'll never use "Who dat?" in a headline every again, but if you aren't going to do it today, when can you do it?
The New Orleans Saints won their first Super Bowl title on Sunday night, defeating the Indianapolis Colts. Since none of the other major networks really bothered to counter-program the Super Bowl, it's no surprise that CBS dominated primetime, as early estimates have this as the highest rated Super Bowl in decades.
Note that these ratings are time-period data and shouldn't be taken as representing the pure audience for the Super Bowl itself, merely its Fast Nationals performance within the primetime hours. Stay tuned to HitFix later in the day for final figures.
Among adults 18-49, CBS did a 29.7 rating for the night. We're not great with math, but we know that was 29.7-times higher than the 1.0 rating for FOX in the key demographic. ABC's 0.9 rating was third, with NBC's 0.5 rating taking fourth.
Overall, CBS averaged an estimated 80.53 million viewers in the primetime hours, along with a 35.0 rating/54 share. ABC was a rather distant second with a 2.0/3 and nearly 3.2 million viewers. FOX's 1.4/2 and the 1.2/2 for NBC followed.
Since the Super Bowl began at 6:30 p.m. ET and 3:30 p.m. PT, the game was already underway in the 7 p.m. hour, allowing CBS to start the night in first with a 41.4/63 and a 35.0 rating in the 18-49 demo, averaging 97.53 million viewers. ABC's repeat of "America's Funniest Home Videos" was second with a 2.5/4. Two episodes of "'Til Death" on FOX had a 1.0/2 for fourth, beating NBC's "The Biggest Loser."
CBS slipped slightly to a 4.0/6/60 for the Super Bowl in the 8 p.m. hour, with a 34.9 demo rating and 96.26 million viewers. ABC's repeats of "The Middle" and "Modern Family" were second with a 1.6/2, nipping FOX's "The Simpsons" and "Cleveland Show" repeats. NBC's "The Biggest Loser" was fifth with a 1.1/2.
The Super Bowl did a 39.5/58 for CBS in the 9 p.m. hour, with a 33.5 demo rating and 90.22 million viewers. FOX's "Family Guy" and "American Dad" repeats did a 1.7/3, just beating the 1.7/2 for ABC's "Modern Family" and "Cougar Town" repeats. NBC's "The Biggest Loser" trailed.
In the 10 p.m. hour, CBS had an 18.6/32 for the premiere of "Undercover Boss," which averaged 38.11 million viewers and a 15.6 demo rating in early numbers. ABC's pair of "Modern Family" repeats did a 2.3/4 for second. NBC's "The Biggest Loser" was third.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change, particularly in the case of live events.
News From Our Partners
- 'Hangover III': The Reviews Are In! Jennifer Aniston Breaks Bad, Strips Down In 'We're The Millers' Trailer 'Star Wars' Fans Still Love To Hate Ewoks 30 Years Later
- Critics Consensus: Fast & Furious 6 is Certified Fresh Red Carpet Photos with Vin Diesel, Michelle Rodriguez, Gina Carano and More Video: The Hangover Part III Cast Interviews
- The Saturdays Are Sexy Housewives Seeking a 'Gentleman' in New Video Enter for a Chance to See Emblem3 Live on 'Good Morning America!' Bruno Mars Rumored for 'American Idol' Judge Spot
- What to Watch This Weekend: Orphan Black, Behind the Candelabra, and Arrested Development's Netflix Debut What to Watch Tonight: The Season Premiere of Rookie Blue and the Series Premieres of Save Me, Showville, and Does Someone Have to Go? Less Jaywalking, More Web-friendly Clips: Dos and Don'ts for Seth Meyers' Late Night Career
- CBS Fall 2013: 'Intelligence' Extended Trailer Evokes 'Chuck' For Grown-Ups Marvel's 'Avengers Assemble': Producers Explain Movie Tie-In, Plus New Clip! 'Hannibal' Review: "Trou Normand"
- Podmass: David Sedaris describes his bath time, cicadas are explained, and Wompler returns Interview: Mitchell Hurwitz talks about the resurrection of Arrested Development AVQ&A: What pop-culture family would you want to join?
- The Telefile - Save Me: Lightning Strikes NBC The Telefile - Modern Family: Goodnight, Gracie. Hello, Series Highlight. The Telefile - Critics' Choice Television Awards 2013: Nominees Announced
- 'Grey's Anatomy' Scoop: 'Callie Isn't A Victim' 'Supernatural's' Surprising Ratings Victory Three Years Later, People Are Still Livid About 'Lost'