CBS knew that the Emmy telecast would have a hard time going up against NBC's Giants-Cowboys game, but the network may not have anticipated getting utterly crushed in the showdown. Indeed, with repeat wins for "30 Rock" and "Mad Men" going up against a Sunday Night Football thriller, the race wasn't even close.
Among adults 18-49, NBC averaged a 7.8 rating, comfortably topping the 5.3 rating for CBS. FOX was a distant third in the key demographic with a 2.1 rating, followed by ABC's 1.4 rating and the 0.4 rating for The CW.
Overall, NBC averaged an estimated 18.5 million viewers to go with an 11.3 rating/18 share. CBS was second with a 9.3/15, much of that coming courtesy of early-evening NFL overrun. FOX's 2.8/5, ABC's 2.4/5 and the 0.7/1 for The CW weren't really factors.
CBS started the night in first with an 11.2/20 for NFL overrun and a sliver of "60 Minutes." NBC's football pregame was second with a 5.6/10. The start of ABC's all-night broadcast of "King Kong" and FOX's "American Dad" and "The Simpsons" both averaged a 2.3/4 (advantage FOX in viewers and in the key demo). The CW trailed.
NBC moved into first at 8 p.m. with a 12.8/20 for the start of the game between New York and Dallas. The beginning of the Emmy telecast had a 9.5/15 for CBS. FOX's two "Simpsons" repeats had a 3.1/5 for FOX. ABC's "King Kong" was fourth, beating the 0.6/1 for a repeat of "The Beautiful Life: TBL" on The CW.
The second hour of football improved to a 14.0/21 on NBC in the 9 p.m. hour, with CBS' Emmys telecast dropping to an 8.8/14. FOX's "Family Guy" and "American Dad" were third, while ABC's movie had a 2.7/4. The CW's moved on to a "Melrose Place" repeat in fifth.
In the 10 p.m. hour, NBC's football had a 12.8/21 and a 9.0 rating in the 18-49 demo, while CBS' Emmys telecast was down to a 7.6/13 and a 4.2 in the demo. ABC's movie was third.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change, particularly in the case of live events.