Fast National ratings for Sunday, March 4, 2012.

The heavily promoted series premiere of the Texas dramedy "GCB" got off to a soft start, but another freshman drama, the hit "Once Upon a Time," had a strong week to help ABC claim Sunday night among young viewers. CBS, meanwhile, comfortably won the evening overall, led by "60 Minutes."
 
Among adults 18-49, ABC won Sunday night with a 2.6 rating, beating CBS' 2.1 rating and the 2.0 rating for FOX in the key demographic. NBC was fourth with a 1.7 key demo rating.
 
Overall, though, CBS won the night with 10.39 million viewers and a 6.5 rating/10 share, topping the 5.2/8 and 8.6 million viewers for ABC. There was a big drop to NBC's 5.53 million viewers and 3.5/6 and then to FOX's 2.3/4 and 3.99 million viewers.
 
7 p.m. - CBS started primetime in first overall with the 11.47 million viewers for "60 Minutes," which came in second with a 1.6 rating among adults 18-49. ABC's "America's Funniest Home Videos" averaged 8.04 million viewers and won the hour with a 2.2 key demo rating. [Something to ponder: This tied for the best "AFHV" key demo ratings since 2010.] NBC's "Dateline" was third overall with 5.06 million viewers and fourth with a 1.0 key demo rating. FOX followed with a repeat of "Bob's Burgers" (2 million viewers and a 0.8 key demo) and a new "The Cleveland Show" (3.16 million viewers and a 1.6 key demo).
 
8 p.m. - ABC got a bump for "Once Upon a Time," which won the 8 p.m. hour with 10.62 million viewers and a 3.4 rating among adults 18-49. CBS' "The Amazing Race" was second with 10.37 million viewers and a 2.8 key demo rating. FOX was third with "The Simpsons" (5.17 million viewers and a 2.5 key demo) and the season finale of "Napoleon Dynamite" (4.04 million and a 2.0 key demo rating). NBC trailed with 3.77 million viewers and a 1.1 key demo rating for a "Celebrity Apprentice" repeat.
 
9 p.m. - CBS' "The Good Wife" won the 9 p.m. hour overall with 9.705 million viewers, but finished fourth among adults 18-49 with a 1.8 rating. ABC's "Desperate Housewives" was second overall with 8.155 million viewers and tied for the hourly lead with a 2.5 key demo rating, both up from the show's last airing. NBC's "Celebrity Apprentice" was third with 6.31 million viewers and a 2.2 key demo rating. FOX was fourth overall and tied for first in the demo with "Family Guy" (5.335 million and a 2.8 key demo) and "American Dad" (4.26 million and a 2.1 key demo).
 
10 p.m. - "CSI: Miami" won the 10 p.m. hour overall with 10 million viewers, but came in third with a 2.0 rating among adults 18-49. ABC's "GCB" averaged 7.6 million viewers and a 2.2 key demo rating, which is either far better than recent time period performance from "Pan Am" or far lower than the September premiere for "Pan Am," depending on your spin. [ABC can be encouraged that "GCB" held onto almost all of its "Housewives" lead-in and barely fell at the half-hour.] NBC's "Celebrity Apprentice" was up from last week's post-Oscars episode, but down from two weeks ago with 6.97 million viewers and an hour-winning 2.4 key demo rating.
 
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change.
Dan-feinberg-med
A long-time member of the TCA Board and a longer-time blogger of "American Idol," Dan Fienberg writes about TV, except for when he writes about movies or sometimes writes about the Red Sox. But never music. He would sound stupid talking about music.