TV Ratings: NCAA hoops helps CBS crush 'FlashForward' return
CBS dominates Thursday in viewers and the demo, with NBC a solid second
Viewers showed negligible interest in the Thursday night return of "FlashForward," preferring CBS' coverage of the NCAA Basketball Tournament and even NBC's new comedies.
Among adults 18-49, CBS averaged a 3.7 rating, with NBC's 2.7 rating good for second. ABC was third with a 1.6 rating, beating the 1.4 rating for FOX in the key demographic. The CW's 0.6 rating trailed.
Overall, CBS averaged an estimated 10.33 million viewers to go with a 6.5 rating/11 share. NBC was second with a 4.2/7, with ABC's 3.8/7 and the 3.5/6 for FOX following closely. The CW's 1.0/2 trailed.
CBS' basketball swept the primetime hours, starting at 8 p.m. with a 6.2/11 for the 8 p.m. hour. The first hour of ABC's "FlashForward" return did a 4.3/7, averaging 6.61 million viewers and a 1.9 demo rating. FOX's "Bones" repeat nearly topped "FlashForward" in viewers. NBC's "Community" and "Parks and Recreation" did a 3.2/6 overall and beat "FlashForward" in the demo. The CW's "Vampire Diaries" was fifth with a 1.0/2.
In the 9 p.m. hour, CBS' basketball was up to a 7.3/12 and a 4.2 rating in the demo. NBC's "The Office" and "30 Rock" did a 4.5/7 and a 3.3 demo rating for second. ABC's "FlashForward" had a 4.2/7 and while it fell very slightly overall, it remained steady in the demo. FOX's "Fringe" repeat had a 2.9/6 and finished fourth. The CW's "Supernatural" repeat was fifth.
[Note: If you're curious, the last original "FlashForward" aired in December and averaged 7.29 million viewers and a 2.2 rating in the demo in Fast National figures.]
CBS stayed in first in the 10 p.m. hour with a 5.9/10 and a 3.6 demo rating for the basketball. Draw your own conclusions, but NBC's "The Marriage Ref" was significantly up this week, doing a 4.9/9 and a 2.8 demo rating, averaging more than 1.5 million more viewers this week than last.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change, particularly in the case of live events.