TV Ratings: Masters playoff gives CBS a Sunday boost
For CBS, it was yet another Sunday win, but also yet another evening of awkwardly time-shifted programming, as a playoff at the Masters pushed into primetime.
CBS averaged a 2.9 rating in the key 18-49 demographic, topping the 2.3 rating for both ABC and NBC. FOX's 1.8 rating was third, while The CW's 0.3 rating trailed.
Overall, CBS averaged an estimated 11.76 million viewers to go with a 6.9 rating/12 share. NBC was well back in second with a 4.6/8, edging the 4.5/8 for ABC. FOX's 2.3/4 and The CW's 0.7/1 followed.
CBS started the night strong with an 8.4/17 for the end of the Masters (imagine how well it would if done if Tiger Woods had been in that playoff) and "60 Minutes." "Dateline NBC" did a 3.7/7 to edge ABC's "America's Funniest Home Videos" for second. FOX's repeats of "American Dad" and "King of the Hill" were fourth, bettering the 0.4/1 for The CW's "Jericho" repeat.
At 8 p.m. "60 Minutes" and "The Amazing Race" had a 6.9/12 for CBS. ABC's "Extreme Makeover: Home Edition" and an additional hour of "Dateline" (replacing "Kings") had a 4.8/8 for second. FOX's repeats of "Simpsons" and "King of the Hill" were fourth with a 2.5/4, while The CW aired the movie "3 Strikes" for fifth.
ABC moved into first place at 9 p.m. with a 6.4/10 for "Extreme Makeover: Home Edition," which nipped the 6.1/10 for "The Amazing Race" and "Cold Case" on CBS. The first hour of "The Celebrity Apprentice" had a 4.6/7 for NBC, topping FOX's animated repeats and the 1.0/2 for The CW's movie.
CBS was back in the lead at 10 p.m. with "Cold Case" and "The Unit" doing a 6.4/11. NBC's "Celebrity Apprentice" had a 5.4/9 for second, easily holding off a "Desperate Housewives" repeat on ABC. NBC's reality show also won the hour in the 18-49 demo.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change, particularly in the case of live events.
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