" followed its massive post-Super Bowl premiere with a big return to Monday night, throwing its hat in the ring to contend for a place as TV's top show among young viewers. The returns for the exhaustively hyped "Smash
" were less encouraging for NBC, as the musical drama did tremendous numbers by recent NBC standards, but still squandered much of its lead-in and then slipped at the half-hour.
NBC's Monday success had no impact on ABC's "The Bachelor
" and only moderate impact on CBS' comedies, but took a big bite out of FOX's "House
" and "Alcatraz
On to the numbers...
Among adults 18-49, NBC averaged a 5.7 rating, easily beating CBS' 3.5 rating in the key demographic. ABC averaged a 2.4 rating to nip the 2.3 rating for FOX, while The CW posted a 0.6 key demo rating for the night.
Overall, NBC averaged an estimated 15.62 million viewers and a 9.4 rating/14 share for Monday primetime. CBS was a distant second with a 6.9/10 and 10.82 million viewers. ABC's 8.4 million viewers and 5.7/8 followed in third, with FOX's 4.3/6 and 6.97 million viewers taking fourth. The CW averaged an estimated 1.39 million viewers and a 1.0/1 for the night.
[Univision averaged 3.84 million viewers and a 1.6 rating among adults 18-49 for Monday.]
8 p.m. -
"The Voice" started primetime strong for NBC with 16.08 million viewers and a 5.7 rating among adults 18-49. That was comfortably ahead of CBS' "How I Met Your Mother
" (9.99 million viewers and a 4.0 key demo) and "2 Broke Girls
" (11.42 million viewers and a 4.3 key demo). ABC's "The Bachelor" averaged 8.06 million viewers and a 2.5 key demo rating for third, actually rising in viewers over last week. Despite a heavily promoted, format-bending episode, FOX's "House" slipped to 7.155 million viewers and a 2.4 key demo rating. On The CW, "Gossip Girl
" averaged 1.28 million viewers and a 0.6 key demo rating.
9 p.m. -
In its second hour, "The Voice" soared to 19.295 million viewers and a 7.5 rating among adults 18-49 for NBC (peaking with 19.395 million and a 7.7 key demo in its second half-hour, which'll be important for "Smash" comparisons in a second). CBS was second with "2 Broke Girls" (12.9 million and a 4.2 key demo) and "Mike & Molly" (11.015 million and a 3.4 key demo). ABC's "The Bachelor" rose to 8.43 million viewers and a 2.7 key demo rating in its second hour. FOX's "Alcatraz" slipped to 6.78 million viewers and a "Terra Nova"-esque 2.2 key demo rating, shedding over 1.5 million viewers and a 0.5 key demo from last week. On The CW, "Hart of Dixie
" averaged 1.5 million viewers and a 0.6 key demo rating.
10 p.m. -
The premiere of "Smash" easily won 10 p.m. for NBC with nearly 11.5 million viewers and a 3.8 rating among adults 18-49 for the full hour, but the second half-hour was already down to 10.27 million viewers and a 3.4 key demo rating, which can't be exactly what NBC was hoping for. Obviously no story can be written about "Smash" as a success or failure without looking at ratings in the weeks to come. CBS' "Hawaii Five-0" averaged nearly 9.8 million viewers and a 2.7 key demo rating for second. ABC's "Castle
" averaged 8.72 million viewers and a 2.0 key demo rating in third.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change.