Fast National ratings
for Friday, March 4, 2011.
" started the night strong for CBS and carried the network's later-evening repeats to an overall win on Friday, but it was the strong close for a Charlie Sheen-boosted "Dateline
" that let NBC capture the all-important young adult demos for the evening.
Among adults 18-49, NBC averaged a 1.6 rating for the night, edging out CBS' 1.4 rating for tops in the key demographic. ABC was third with a 1.1 rating, followed by The CW's 1.0 rating. FOX finished fifth with a 0.6 rating.
Overall, though, CBS averaged an estimated 8.56 million viewers to go with a 5.4 rating/10 share. NBC was second with a 4.3/8 and 6.55 million viewers. ABC's 2.6/5 and 3.85 million viewers finished third, beating FOX's 1.5/3 and 2.34 million viewers and the 1.4/2 and 2.23 million viewers for The CW.
8 p.m. -
CBS swept the primetime hours overall, starting at 8 p.m. with the 8.58 million viewers for a new "The Defenders," which also won the hour among adults 18-49 with a 1.5 rating, boosted either by lack of competition or guest star Kathy Griffin. NBC's "Who Do You Think You Are?" averaged 6.13 million viewers and a 1.2 demo rating for third. ABC was third overall with the 3.3 million viewers for "Supernanny,' which came in fourth in the key demographic. The CW's "Smallville
" averaged 2.239 million viewers for fourth overall and a 1.0 rating to come in third for the hour in the key demo. FOX's NAACP Image Awards
coverage was fifth overall with 2.236 million viewers and fifth in the demo.
9 p.m. -
A repeat of "CSI: NY" kept CBS in first overall with 8.67 million viewers, coming in second in the key demo. NBC's "Dateline" was second overall with 6.26 million viewers and won the demo with a 1.5 rating. ABC was third with 3.47 million viewers for "Primetime: What Would You Do?" FOX's NAACP Image Awards broadcast improved to 2.44 million viewers to take fourth overall, though its 0.6 demo rating stayed fifth. "Supernatural
" gave The CW 2.23 million viewers for fifth overall and a 1.0 demo for fourth.
10 p.m. - CBS stayed first overall in the 10 p.m. hour with 8.44 million viewers for a repeat of "Blue Bloods." NBC's "Dateline" was second overall with 7.265 million viewers for "Dateline," which averaged a 2.1 rating in the key demo, the night's best. ABC was third with the 4.75 million viewers for "20/20."
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change.