Fast National ratings
for Friday, March 18, 2011.
coverage proved a good deal less popular than CBS' normal Friday dramas, knocking the network off of its normal pedestal as the night's most watched network. While CBS still scored a slim demo victory, NBC ruled a slow Friday overall.
And because we know you only check Friday ratings for one thing: FOX's "Fringe
" delivered its lowest 18-49 rating in its new home and also drew its second smallest audience.
Among adults 18-49, CBS averaged a 1.5 rating. FOX's 1.4 rating, ABC's 1.3 rating and the 1.2 rating for NBC all followed in a pack. The CW was fifth with a 0.5 rating.
Overall, though, NBC averaged an estimated 6.13 million viewers and a 4.2 rating/8 share. ABC was second with a 3.1/6 and 4.77 million viewers, just ahead of the 2.9/5 and 4.52 million viewers for CBS. FOX was fourth with a 2.3/4 and 3.74 million viewers, topping The CW's 0.8/1 and 1.4 million viewers.
8 p.m. -
CBS' college basketball coverage began the night in first with an estimated 4.78 million viewers and tied for the hour with a 1.5 rating among adults 18-49. ABC's "Supernanny" was second with 4.5 million viewers, nipping the 4.33 million viewers for "Who Do You Think You Are?" on NBC. FOX's "Kitchen Nightmares
" averaged 3.67 million viewers for fourth, but tied with CBS to win the key demo. The CW was fifth with 1.48 million viewers for a "Smallville" repeat.
9 p.m. -
NBC stormed into first overall in the 9 p.m. hour with 6.48 million viewers for "Dateline
." ABC's "Primetime: What Would You Do?" was second overall with 5 million viewers. CBS' basketball finished third overall with 4.79 million viewers and won the hour with a 1.6 demo rating. FOX's "Fringe" averaged 3.8 million viewers for fourth and dropped to a 1.3 rating in the key demo, tied for third. ["Fringe" Ratings Note: Yes, those numbers are low, but the difference between a low "Fringe" week and a high "Fringe" week is a statistical blip. This dip could just as easily be related to last week's time change as anything else.] The CW's "Supernatural" repeat averaged 1.32 million viewers for fifth.
10 p.m. - NBC's "Dateline" was up to 7.59 million viewers in its second hour. ABC's "20/20" finished second with 4.81 million. CBS basketball trailed with just under 4 million viewers, though it tied with NBC for the hour's demo crown with a 1.5 rating.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change, particularly in the case of live events.