'True Blood' sucks up another series high audience
HBO says that "True Blood" averaged an estimated 4.5 million viewers in its 9 p.m. airing on Sunday (Aug. 16) night. The steamy series has been elevating that series high audience nearly every week this season.
In terms of gross audience -- referring to viewers watching linear plays, DVR and on HBO OnDemand, not viewers who enjoy a good Hunter's Souffle -- "True Blood" is now averaging 11.4 million viewers per episode. That figure has also been moving upwards throughout the season.
If you're an HBO ratings completist, Sunday's "Hung" and "Entourage" both averaged 2.8 million viewers in their first Sunday night airings. Neither of those figures constitutes a record ("Hung" was averaging well over 3 million viewers last month), but HBO is still plenty pleased with the gross audiences of 9.5 million viewers for "Hung" (actually up from earlier in its run) and 8.1 million viewers for "Entourage."