Tim Burton's 'Frankenweenie' to get IMAX boost
Tim Burton’s new animated film "Frankenweenie" is finding a profitable way to mix old and new technologies.
The stop-motion, black and white film will be digitally re-mastered into the IMAX 3D format and released in IMAX digital theatres worldwide day-and-date on October 5.
Unsurprisingly, it's the first black and white studio feature and first stop-motion animated movie to be shown in the giant format.
Burton's last stop-motion film, "Corpse Bride," made a small profit at the domestic box office by scooping up around $53 million, so "Frankenweenie's" IMAX stint should help the film easily top that number by appealing to the Burton faithful. They've helped turn "A Nightmare Before Christmas" into a substantial cult hit with limited annual holiday screenings.
In 2012, Burton's 3D "Alice in Wonderland" found great success at IMAX theaters, even in the wake of "Avatar" juggernaut.