Kristen Stewart's box office potential will fuel the success or failure of 'The Runaways'

Plus: Michael Shannon on playing a music industry legend and five rockin' clips


This is a very important weekend for Kristen Stewart's career.  Well, let's rephrase that.  Kristen Stewart might not think it's an important weekend in her acting career, but her agents certainly do.  

Stewart's latest commercially friendly flick "The Runaways" opens in 225 theaters around the country Friday.  It's not a huge theater count whatsoever, but it's enough to judge whether the rock biopic can really make an impact with audiences.  Based on how strong the per screen is, distributor Apparition will expand "Runaways" around the country.  It's also a departure from last spring's wider opening strategy (1,800 theaters) for "Adventureland," a coming of age comedy starring Jesse Eisenberg that Miramax tried to market on Stewart's name after the phenomenal success of "Twilight."  Unfortunately, their big spend yielded disappointing results .  Despite positive reviews, "Adventureland" opened to only $5.7 million and reached an eventual cume of just $16 million.  Not bad for an indie comedy, but pretty awful considering Stewart's perceived star power, good notices and an expensive media campaign.  Stewart's recent track record isn't much better. She did a significant amount of press for "The Yellow Handkerchief," but even in extremely limited release few members of her rabid fanbase showed up to check the drama out.

Making things more dicey for Stewart and her "Twilight" co-stars is the incredibly weak opening of Robert Pattinson's "Remember Me" last weekend.  In 2,100 theaters, the romantic drama found just $8 million.  Word is Summit is blaming the opening on bad reviews, but the fact so few of the "star's" fanbase didn't come out to see their idol in a compelling role where he wasn't playing a vampire named Edward will not endear the Brit to Hollywood studios.  

Meanwhile, with only a cameo in the blockbuster "Valentine's Day" to his credit since the success of "New Moon," Taylor Lautner is reportedly receiving a massive $7.5 million payday to star in Universal's "Stretch Armstrong."  That Hasbro toy adaptation won't hit theaters possibly until 2012, so it's hard to judge whether he has more marquee power than Stewart or Pattinson yet.  Still, many in Hollywood perceive it as a huge gamble.

No one is doubting that together the trio make "The Twilight Saga" one of the most successful movie franchises out there, but alone their starpower may be much less potent.  Will Stewart become a true screen ingenue or is she destined to spend most of her days in indie fare such as next fall's "Welcome to the Rileys"?  She may have her own preferences, but at some point she'll need to knock another one out of the park if she wants to continue to to be more than just another "Twilight" celebrity.

As for those who just can't get enough of "The Runaways" in general, you can find a quick and insightful interview with Michael Shannon ("Revolutionary Road") embedded on this page.  Shannon plays Kim Fowley, a music industry fixture who has been hailed for discovering (or creating in some people's opinions) band like The Runaways and despised for some of his outrageous behavior and actions over the years.  Additionally, there are five sneak peek clips from "The Runaways" that give a true tease as to the style of a music biopic that might be 100% historically accurate, but certainly isn't afraid to let the ladies rock

"The Runaways" opens nationwide on Friday.

 

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  • Default-avatar

    jan hoping for the best, wish I could see it myself, but the closest location is over 8hrs away

    March 18, 2010 at 3:51PM EST Reply to Comment
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    daggor $7.5 million for that cross-eyed fucktard? Holy hell, no wonder he bleated to make sure he was in those shitty sparkle-vamp films. He's gonna be on easy street, no matter what!

    March 18, 2010 at 5:17PM EST Reply to Comment
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    Saphire1231 Remember me only opened in the states and a couple of other countries... now that it has reached Britain and the premier there has happened... it will climb and has already begun to do so... there are also a number of other countries where it is yet to open... me thinks Us is a little biased in its reporting.

    March 18, 2010 at 6:18PM EST Reply to Comment
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    Alice Your comments are not accurate, sorry. You can not compare Remember Me with The Runaways. First is a PG 13 candy movie marketing Robert Pattison as sex symbol to all females. Tons of $ were spend, I assume, for ads. There is one of the poster on every train station in NY and on every corner. The movie will gross much more, for sure.
    The Runaways- own everything, whole buzz to Kristen Stewart's mullet haircut but it was never intended to be presented widly in the movies. She rised quetion about the band by parading(imagine!) in HW with a few strands of hair on her scapula. I follow the link to her hair style and found out who the Runaways were, like many girls, women my age. There is a buzz in the internet to why is the film so talked about at all. It is a resurection for the band dormant for 30 years. KRISTEN STEWART was not offered that role for her Twilight charm. She looked like Joan Jett and it is a biopic. The film is R -rated and of narrow intrest to wide audience. If it pays off- that is graet. Many don't.
    Twilight Bella does not have fan base on her own- fans rather envy her. It is the boys who are stars. Kristen or any other girl is only a medium for the girls. Once the light go off the girls and women, more than you think - become Bellas.
    Kristen can not base her future on Twilight or on The Runaways. Indie films are great. Please, do not value the actors for the money they bring back to the producers. That is too simple.

    March 18, 2010 at 7:52PM EST Reply to Comment
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    snick Adventureland an Indie Comedy, what???....it was a major release...so the results are somewhat poor...but they should have highlighted more of the cast in the trailers, especially Ryan Reynolds

    March 18, 2010 at 8:15PM EST Reply to Comment
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    lazygarfield Lol at "pox office" in the URL.

    Also, dude, seriously, *proofread*. Theres a sentence where you say that "might be 100% historically accurate, but...." whereas you mean to say the absolutely opposite thing. It looks unprofessional.

    March 19, 2010 at 12:28AM EST Reply to Comment
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    Lisa Well, I'll try and take some heat off this writer who is reporting very acurately!
    If you google The Runaways to find out the budget in three different articles it states $15mil. That's the same amount as Remember Me. Remember Me is in it's 2nd week and has only made 12 mil (that's with International sales too). The longer a movie is in a theater the less money the studio makes.(The theaters start getting their cut.) Thses studios are huge and have a lot of employees to cover, insurance, then everyone in the movies etc. they can't break even or lose money. If they do then they have to close down. Who's gonna make the movies then?
    The Runaways had a limited release last night and only made 300 thousand. That's awful. Adventureland lost money, The Yellow Hankerchief lost lots of money and now The Runaways is going to as well. The common denominator in these movies is Kristen so yeah she could find fewer and fewer roles being offered because even Indie companies need to make money.
    I don't understand why all her Twi fans are upset when someone speaks the truth. You guys love her as Bella nobody is taking that away from you. Kristen being an awful actress is not going to change the fact that she's Bella and will be so until this is over. Same for Robert and Taylor.

    March 20, 2010 at 6:47PM EST Reply to Comment
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    Lea As a fan of Kristen's, I am hoping the Runaways do well but saw the disappointing showing for TYH. I was really surprised that the fans did not come out for TYH. Both TYH and TR are not showing in my city so there is nothing I can do in way of support. She is a talented actress but I wonder if fans translate her shyness and nervousness in public (during interviews)to her acting.

    March 20, 2010 at 11:45PM EST Reply to Comment
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