tv
The CW sets 2011-2012 schedule
Witches, doctors and twins join a fairly stable lineup
The cast of The CW's 'The Secret Circle'
Credit: The CW
The CW announced its 2011-2012 primetime schedule on Thursday (May 19) morning, making a slew of expected moves and additions,
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When you only program 10 hours per week, it's hard to make too many extreme changes, but The CW is undergoing 40% turnover this fall, with the addition of new dramas "Hart of Dixie," "Ringer" and "The Secret Circle," plus the new reality show "H8R." In fact, the total number of shows returning to the same time period they're currently occupying is "three" and that's only if you include "America's Next Top Model," which shifted to the 9 p.m. hour last month to hide from the "American Idol" juggernaut.
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"We’re thrilled to present the most exciting primetime schedule The CW has ever had, comprised of shows that feature bold concepts, proven TV stars and up-and-coming, breakout talent," states departing CW Entertainment President Dawn Ostroff. "In just five years, we’ve built an instantly recognizable brand that resonates with both viewers and advertisers and is known for being smartly provocative, culturally current, emotionally authentic and a leader in digital and social media.  This upcoming season will continue to establish The CW as a premier destination for our viewers, especially women."
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Mondays will be all about producers Josh Schwartz and Stephanie Savage, with "Gossip Girl" shifting to 8 p.m. and leading into the new Rachel Bilson series "Hart of Dixie" at 9 p.m. That will shift "90210" over to the following night to lead into "Ringer," a transplanted CBS pilot starring Sarah Michelle Gellar.Â
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Wednesdays will be reality, with Mario Lopez hosting "H8R" at 8 p.m. and "America's Next Top Model" sticking to 9 p.m. for its 17th Cycle.Â
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The CW's most popular show, "The Vampire Diaries," will stay on Thursdays at 8 p.m., now joined by the fellow Kevin Williamson-adapted and L.J. Smith-based supernatural drama "The Secret Circle" in the 9 p.m. hour. And that will shift "Nikita" over to Fridays at 8 p.m. leading into the return of "Supernatural."
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"Our priority this season was adding more original programming this upcoming year, and we’ve done that with shows that will appeal to our core audience of women, while also bringing in new viewers," states CW President Mark Pedowitz. "We’re being aggressive with smart, bold scheduling moves designed to improve key time periods and grow our audience."
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Unkillable soap opera "One Tree Hill" will be back at midseason along with new reality offerings "Re-Modeled" and "The Frame."
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Check out the full schedule...
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THE CW’s 2011-2012 PRIMETIME SCHEDULE
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MONDAY
8:00-9:00 PM Â Â Â Â Â Â Â GOSSIP GIRL (New Time)
9:00-10:00 PM Â Â Â Â Â Â HART OF DIXIE (New Series)
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TUESDAY
8:00-9:00 PM Â Â Â Â Â Â Â 90210 (New Night)
9:00-10:00 PM Â Â Â Â Â Â RINGER (New Series)
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WEDNESDAYÂ
8:00-9:00 PM Â Â Â Â Â Â Â H8R (New Series)
9:00-10:00 PM       AMERICA’S NEXT TOP MODEL
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THURSDAY
8:00-9:00 PM Â Â Â Â Â Â Â THE VAMPIRE DIARIES
9:00-10:00 PM Â Â Â Â Â Â THE SECRET CIRCLE (New Series)
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FRIDAY
8:00-9:00 PM Â Â Â Â Â Â Â NIKITA (New Night)
9:00-10:00 PM Â Â Â Â Â Â SUPERNATURAL
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May 19, 2011 at 9:30AM EST Reply to CommentI will watch one of those hours.
Karyn
May 19, 2011 at 11:10AM EST Reply to CommentI find it hard to see an upside in this schedule. Even their strongest night, Friday, is being challenged considerably next fall. Supernatural fans are certainly uh, loyal (or rabid), but pitting that show against Fringe and Grimm is going to be a challenge, and Nikita heading up against Chuck in a similar genre is also not a great sign for them.
H8R is obviously fodder reality, but VD has been losing viewers like crazy over the last few months and I wonder, even though it's their best rated show, leaving it on the most challenging ratings night was a great idea, even paired with a hyped new show.
I don't know. I wouldn't be very optimistic about this if I were them.
XK Given how anemic the CW ratings are anyway, it's hard to be too doom and gloom... Apparently, they're ok with a slew of .8-1.3's in the demos..
May 19, 2011 at 12:04PM ESTStacy Yeah, leaving Supernatural at 9 is just odd to me. Even before Grimm was announce, doesn’t it make more sense to put the higher rated show as the lead in?
May 19, 2011 at 1:33PM ESTBut yeah, it is kind of silly to find in logic in a network that is fine with .6 demos.
I wouldn’t be too worked about VD ratings, almost every scripted show has been way, way down this spring.
loretta
May 19, 2011 at 11:44AM EST Reply to CommentMy continued Buffy loyalties mean that I will now have a reason to tune into the CW at least once a week... hope the show doesn't stink. (But if it does, I guess I'll just stop watching. I'm not that loyal.)
Karen
May 19, 2011 at 12:57PM EST Reply to CommentI feel a bit for Sarah Michelle Geller, thinking she was doing something for CBS and ending up on the CW...but I'll give it a try. How did the clips look Dan?
May 19, 2011 at 3:56PM EST Reply to CommentWERE ARE THE HELLCATS?
dan Keisha - Alas, "Hellcats" was cancelled. Sorry...
May 19, 2011 at 4:24PM EST:-(
-Daniel