Paul Rudd and 'My Idiot Brother' make a smart sale for The Weinstein Company
PARK CITY - In what has become a very busy buyer's market, The Weinstein Company and investor Ron Burkle acquired the rights for 2011 Sundance Film Festival premiere selection "My Idiot Brother" today.
Starring Paul Rudd, Elizabeth Banks, Zooey Deschanel and Emily Mortimer, the Jesse Peretz comedy was one of the more buzzed about films before the festival began, but received mixed notices after debuting Saturday night. No one, however, will dispute the film's commercial appeal and Weinstein teamed up with investor Ron Burkle to outbid Relativity Media and Fox Searchlight for the film. Expect a summer release and a strong marketing commitment from TWC.
Peretz is no stranger to the Weinstein's. His 2006 comedy "The Ex" received an unkind release in the early days of the company. No doubt, the new blood at the company has a lot more to work with friendly faces Rudd and Deschanel in the fold.
Other deals today include Roadside Attractions picking up "Margin Call" with Kevin Spacey and Zachary Quinto and Paramount Pictures acquiring "Like Crazy" starring Anton Yelchin and Felicity Jones.