The insane amount of hype surrounding "The Twilight Saga: New Moon" had an intriguing effect on moviegoers.  Not only did it expand the curiosity factor among potential ticket buyers in general, but it lead to millions of boyfriends, husbands and BFF's tagging along to join their significant others in catching the second installment of Stephanie Meyer's vampire romance saga.  Chances are, besides the intriguing Volturi scenes at the end, they weren't as enthralled as their dates.  In fact, you can assume many of them might have even sworn off seeing the third film, "Eclipse," this summer.  And after the film's first dramatic-focused teaser was initially released that would be hard to argue.  On the other hand, last Friday's debut of a new, intense, action packed and more thrilling final trailer will quickly make those doubts moot.

Gotcha.

Arguably one of the better trailers Summit has cut for the series, its placement in front of "A Nightmare on Elm Street" this week and "Iron Man 2" over the next month will do wonders to bring those "casual males" back into the fold. Sure, they won't admit it now, but give them enough time and enough battle filled TV spots without Taylor Lautner speaking and they'll come.  And if the reviews turn out to be better than the mostly negative critiques for "New Moon"?  Well, shoot, their parents might go too.  And that's more than enough to put "The Twilight Saga" back in the top slot.  As for the rest of this week's rankings...

Posted Tuesday April 27, 2010.

1. "The Twilight Saga" (last week no. 9)
There 's the trailer everyone was waiting for.  And just when you thought the guys were gonna skip out this time...

2. "Iron Man 2" (same)
It was close, but considering all the hype that will hit with reviews breaking and a potential record-breaking opening, Tony Stark could deal with some humility in the second spot.  For one week at least.

3. "Avatar" (last week no. 8)
Just a record-breaking 6.7 million DVD and Blu-ray units sold in four days?  That's it?  Sigh, you're so not living up to your potential "Avatar."

4. Sacha Baron Cohen's untitled goat herder movie (not ranked)
We're not convinced Cohen's schtick still works beyond a small, hardcore fanbase, but most of Hollywood seems to be.

5. Walt Disney Studios (not ranked)

New studio chairman Rich Ross met the business press to present his strategy for the future.  Word is lots of corporate speak and little creative vision.  But he's got time. Oh, and he hired a President of Marketing who has zero industry experience.

6. "How To Train Your Dragon" (same)

Back to No. 1 after a month. Yep, word of mouth can still do wonders.

7.  "A Nightmare on Elm Street"  (last week no. 13)

A lot of kids want to get scared this weekend.  The question is: will they want a sequel?

8.  "The Last Airbender" (not ranked)

The latest example of a last minute jump on the 3-D bandwagon.  Considering the film's competition, this might be one hail mary pass that actually works.

9.  "The Avengers" (last week no. 4)
So, Marvel Studios president Kevin Feige refused to confirm that Joss Whedon was directing "The Avengers" while doing press for "Iron Man 2" this past weekend.  Uh, come again?

10. "The Green Hornet" (same)
A preview is on the way and the naysayers will either have to eat crow or have plenty of ammunition to spew at Michel Gondry and Seth Rogen's super-hero flick.

11. "Robin Hood" (same)
Boy, those TV spots are damn good.  This one might open. Who knew?

12. "Sex and the City 2" (same)
Soundtrack album details were released include Jennifer Hudson and Leona Lewis teaming up for an original duet and Liza Minelli covering Beyonce's "Single Ladies (Put A Ring On It)."  As one publicist remarked, "That the gayest soundtrack since 'The Birdcage.'"

13.  "Howl" (not ranked)
We love our peeps at Oscilloscope Laboratories.  They champion films that need to be seen in theaters. Many that need special care such as "Wendy and Lucy" and "The Messenger."  Unfortunately, we're not really sure this unpopular Sundance premiere fits in that category.

14. "Inception" (last week no. 10)
It still comes up in conversation with someone in this town at least every other day.  That's more than enough to make the list.

15.  "Shrek Forever After" (not ranked)
Tribeca Film Festival premiere went fine.  Early reviews, fine.  Confusion over the title (is it "Shrek Forever After" or "Shrek The Final Chapter"?) not so fine.


Dropping like a rock...

"Kick-Ass"

*Sad, but it's just not playing outside the big cities.

"James Bond 23"
*Perhaps we'll see 007 again when he turns 50 in 2012?

"The Losers"
*Not a bad movie, but the marketing campaign was a mistake. As was the date. This might have actually made more money in September.

Previous Rankings:

Tuesday, April 20

Monday, April 12

Tuesday, April 6

Tuesday, March 30

What do you think of this week's rankings?  Share your thoughts below.