Rogue Pictures' "Limitless," starring Bradley Cooper and Robert De Niro topped the box office for Friday, securing $6.6 million.

With a number of films opening, and strong performers carrying over from previous weeks, the next few earners were neck-and-neck.

Newcomer "Paul," starring Brit duo Simon Pegg and Nick Frost, opened strong with $4.4 million, but it wasn't enough to take Sony holdover "Battle: Los Angeles," which despite a 66% drop from last week, still scored $4.5 million.

"Rango" saw a less precipitous decline from last week (21%), with the Paramount computer-animated film taking in $4.3 million. Its total domestic gross is nearing $100 million.

Newbie "The Lincoln Lawyer," starring Matthew McConaughey, opened strong with $4.1 million.

The rest of the top ten was populated by holdovers. Warner Bros.' "Red Riding Hood" made off with around $2.4 million, while Universal's "The Adjustment Bureau" (starring Matt Damon) nabbed $1.8 million. Disney's 3D toon "Mars Needs Moms" continues to struggle in its second week, tallying $1.5 million, playing on over 3,000 screens. By then end of the weekend, the pricey film's cumulative gross will likely only be around $16 million.

"Beastly," with Vanessa Hudgens, scared up $1.1 million, while another animated film, "Gnomeo and Juliet," earned $654,000.

Dave Lewis has been a Los Angeles-based entertainment writer and editor for nearly ten years. Originally hailing from Minneapolis, he moved to L.A. in 1996 to attend USC, before working for various periodicals and web sites including a lengthy stint at He joined the HitFix staff in 2011.