FOX plans unique roll-out for 'Glee'
FOX has set a rather unconventional roll-out for the already-unconventional "Glee."
That special preview will actually be an airing of the show's pilot episode following the season's final performance episode of "Idol." Then, having whetted appetites, FOX will pull "Glee" and premiere it again next fall.
"An ambitious and unique show such as 'Glee' deserves an ambitious and unique kick-off," says Peter Liguori, chairman, Fox Broadcasting Company. "We also wanted to take advantage of the huge 'American Idol' promotional platform to launch the marketing campaign in May."
"Glee" focuses on a high school teacher (Matthew Morrison), who takes over his school's struggling glee club, assembling a musical team that includes an assortment of misfits and divas, plus the quarterback of the football team (Cory Monteith). Can the singers put aside their differences, break through the high school caste system and make it all the way to Nationals?
Each episode is built around an assortment of musical numbers featuring past and present hits.
"'Glee' works on so many levels that we want to utilize 'American Idol' to jump-start positive buzz, which will spread over the summer and into the show’s launch in the fall," says FOX Entertainment President Kevin Reilly.
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