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First Look: Spidey goes dark in new 'Amazing Spider-Man' poster

Simple and striking image puts the logo before the costume

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Things look dark and downright spooky on the brand new poster for Columbia's reboot of Marvel's beloved superhero, "The Amazing Spider-Man," from director Marc Webb ("500 Days of Summer").

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There's no sign of co-stars Emma Stone, Rhys Ifans, Martin Sheen or Sally Field on the poster, which premiered on Superherohype.com. Nor do we even get to see Spidey's costume. Even Peter Parker himself, Andrew Garfield, is merely a speck on the image, which is dominated by the shadow-cast Spider-Man emblem. 

It's a simple, dark, stark image that's a far cry from the more colorful poster campaign employed by Sam Raimi's earlier "Spider-Man" trilogy with Tobey Maguire as the wall-crawler. It's not as bleak as the new "Dark Knight Rises" one-sheet, but it indicates a more serious tone for the reboot. 

But what exactly is "The Untold Story"? Isn't this another origin story? And what will they save for the sequel?

"Amazing Spider-Man" opens nationwide in 3D July 3, 2012. Watch the teaser here.

What do you think of the poster? 

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Dave Lewis
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Dave Lewis has been a Los Angeles-based entertainment writer and editor for nearly ten years. Originally hailing from Minneapolis, he moved to L.A. in 1996 to attend USC, before working for various periodicals and web sites including a lengthy stint at Variety.com. He joined the HitFix staff in 2011.

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  • Zoidberg_talkback_profile

    mrbilliam

    Yeah, the "untold story" line seems pretty silly, since we just had this story told to us ten years ago (and many a time in comic-book form), unless it is referring to the story of Peter's parents.

    December 10, 2011 at 8:02PM EST Reply to Comment
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    jezzleffezzle

    Nice. Have high hopes for this one.

    December 10, 2011 at 8:08PM EST Reply to Comment
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    Bradley Valentine

    The untold story how Peter Parker overcame his fear of heights. If you look at him in the poster, if you really squint, you can see he’s screaming for help.

    December 10, 2011 at 8:58PM EST Reply to Comment
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    RP

    Wish they chose a different typeface. Bank Gothic seems a bit outdated... #fontgeek

    December 11, 2011 at 1:01AM EST Reply to Comment

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