Exclusive: Crackle launches first free Android app for streaming movies and TV shows
Following the success of its positively reviewed iPhone and iPad applications, Crackle and Sony Pictures Entertainment announced the release today of their new free app for the Android platform. The new ad supported app is currently the only free app with both full length movies and television shows available.
In a statement from Crackle, Phil Lynch, VP of Digital Networks at Sony Pictures Television said, “We were thrilled with the reception that the Crackle iPhone and iPad app received this April and are extremely excited to now bring our unrivaled destination for un-cut feature films and television series to Android users. The Android app furthers Crackle’s mission to provide curated content from our audiences’ favorite genres including action, comedy, crime, horror, thriller and sci-fi.”
In a world where studios are increasingly trying to reach users via mobile resources, the fact that Crackle's app has already hit 2 million downloads is especially noteworthy. Warner Bros. recent acquisition of Flixster was more about that companies large mobile reach than the online traffic of their network. Crackle's app became the number one free entertainment app and the number one overall free app on iPad as well as reaching top five rankings in the UK, Canada and Australia. Internationally, the new Crackle Android app is being released simultaneously in those three markets with programming adjusted for each.
More than 200 films from Sony divisions including Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Classics are currently available including "Bad Boys," "Ghostbusters," "Quarantine," "Stranger than Fiction," and "Go." 1,000 full-length television episodes of television shows such as "Married…With Children," "News Radio" and "Seinfeld" are in rotation.
The new app is now available on the Android Market.