CBS orders another 'Big Brother' summer
The network boasts that "Big Brother" is averaging 7.08 million viewers this summer, up by 7 percent in total viewers over "Big Brother 10." The show is up 4 percent in adults 18-49 (with a 2.5 rating) and 5 percent in adults 18-34 (a 2.0 rating).
The CBS release trumpeting those gains fails to note that "Big Brother 10" premiered fast on the heels of "Big Brother 9," a hastily scheduled spring installment meant to stave off the effects of the writers' strike.
Now down to a Finale Three of Jordan, Kevin and Natalie, "Big Brother" is also setting viewership records on CBS.com, where it had yielded 25 percent more users and 94 percent more video streams than last summer.