CBS moves up 'Mad Love' premiere to Valentine's Day
Romantic comedy now gets a holiday-appropriate launch date
Jason Biggs, Tyler Labine, Judy Greer and Sarah Chalke in "Mad Love."
Credit: CBS
CBS has moved up the premiere date for the new sitcom "Mad Love" by a week, from Feb. 21 to Feb. 14, to give the romantic comedy an added marketing hook.
"It’s a marketing-driven move that makes scheduling sense. A 'Mad Love' premiere on Valentine’s Day offers some great promotional and thematic tie-ins," CBS scheduling guru Kelly Kahl said in a statement.
"Mad Love" stars Jason Biggs and Sarah Chalke as two New Yorkers who begin dating and realize they're a perfect match - and that their respective best friends, played by Tyler Labine and Judy Greer - can't stand each other. It will air Mondays at 8:30 after "How I Met Your Mother."
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January 26, 2011 at 1:26PM EST Reply to Commentthat show looks terrible
Jon
January 26, 2011 at 1:30PM EST Reply to Commenthey they're at a bar, that looks just like the one on HIMYM. i can't wait for the crossover episodes!
January 26, 2011 at 1:30PM EST Reply to Commentlooks exactly like HIMYM
Jon
January 26, 2011 at 1:31PM EST Reply to Commentedit. nevermind. this bar in located on the left. The bar from HIMYM is on the right. my bad
sepinwall It really only looks like the HIMYM bar in that photo. On the show, much less so.
January 26, 2011 at 1:33PM ESTThat said, its style/tone will feel very familiar to HIMYM fans.
cletusvandamme Is it anywhere as good as HIMYM or more in line with the old fashioned CBS sitcoms?
January 26, 2011 at 5:37PM ESTI like the cast..except Judy Greer. Can't stomach her in more than a quirky guest role.