CBS moves up 'Mad Love' premiere to Valentine's Day
Romantic comedy now gets a holiday-appropriate launch date
CBS has moved up the premiere date for the new sitcom "Mad Love" by a week, from Feb. 21 to Feb. 14, to give the romantic comedy an added marketing hook.
"It’s a marketing-driven move that makes scheduling sense. A 'Mad Love' premiere on Valentine’s Day offers some great promotional and thematic tie-ins," CBS scheduling guru Kelly Kahl said in a statement.
"Mad Love" stars Jason Biggs and Sarah Chalke as two New Yorkers who begin dating and realize they're a perfect match - and that their respective best friends, played by Tyler Labine and Judy Greer - can't stand each other. It will air Mondays at 8:30 after "How I Met Your Mother."
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