CBS has moved up the premiere date for the new sitcom "Mad Love" by a week, from Feb. 21 to Feb. 14, to give the romantic comedy an added marketing hook.

"It’s a marketing-driven move that makes scheduling sense.  A 'Mad Love' premiere on Valentine’s Day offers some great promotional and thematic tie-ins," CBS scheduling guru Kelly Kahl said in a statement.

"Mad Love" stars Jason Biggs and Sarah Chalke as two New Yorkers who begin dating and realize they're a perfect match - and that their respective best friends, played by Tyler Labine and Judy Greer - can't stand each other. It will air Mondays at 8:30 after "How I Met Your Mother."