Box Office: Weekend champ 'The Social Network' finds new friends, but not nationwide
There's nothing Sony Pictures should be upset about following "The Social Network's" $23 million opening this weekend, but they do have a mission on their hands Monday morning: broaden the film's appeal. The critically beloved David Fincher thriller has already had a massive marketing campaign, but the story of Facebook -- as it was sold -- didn't appear to have as much interest throughout the entire country as it did in big cities. That lead to sold out shows in LA and NY, but not across the board. Financially, that could be the difference between a $70 million and $100 million final gross. It will be intriguing to see how "Network" drops next weekend with little dramatic competition.
Surging to the second slot was the surprising "Legend of the Guardians." Zack Snyder's 3-D owl pick didn't open at expectations last weekend, but found a family audience on Saturday for only a 33% drop to $10.9 million and a new cue of $30.5 million. "Legend" will still have a hard time getting back into the black, but it's no longer looking like a money pit for Warner Bros. and Legendary Pictures.
Coming in third with $10.1 million was "Wall Street: Money Never Sleeps." The Oliver Stone drama has now grossed $35.8 million in just 10 days. Did Fox do the right thing by limiting the marketing spend? Considering the reviews and results, spending more probably wouldn't have gotten them a better gross at the box office, so yes.
Still going strong is Ben Affleck's "The Town" which found another $10 million for a new cue of $64.3 million. With a $90 million final gross a strong possibility, Affleck is now Hollywood's hottest filmmaker. How times change.
Also holding well in the fifth slot was Emma Stone's "Easy A." The comedy found another $7 million for a new cue of $42.4 million as Screen Gems finally started a strong adult campaign for the comedy. "A" could end up with $65-70 million when all is said and done, but will face competition from the Katherine Heigl and Josh Duhamel romantic comedy "Life as We Know It" next weekend.
Among new releases, Matt Reeves' critically acclaimed remake of "Let The Right One In," "Let Me In," couldn't compete with the "Social Network" hype and found only $5.3 million from a little over 2,000 screens. That has to be disheartening for one of Overture Films last official releases. In hindsight, Overture should have released the picture platform style, expanding throughout October. It is now obvious making the film look like a "traditional" horror film didn't work with audiences.
An expected bomb, however, was the long delayed "Case 39" featuring Renee Zellweger and Bradley Cooper. After sitting on the shelf for over three years and an international roll out in 2008 and 2009, the scares were tepid for audiences as the picture pulled in a measly $5.1 million.
Next weekend's new releases include "Life as We Know It," "Secretariat" and "Tamara Drewe."
Final box office figures are released on Wednesday.
1995 | Mystery | NRSummary: Denzel Washington plays an out of work WWII vet who takes the wrong job and is soon neck-deep in a mess of politics, murder, and jazz in '40s Los Angeles.Director: Carl Franklin
Cast: Denzel Washington, Tom Sizemore, Jennifer Beals
1996 | Crime | RSummary: Jerry, a small-town Minnesota car salesman is bursting at the seams with debt... but he's got a plan. He's going to hire two thugs to kidnap his wife in a scheme to collect a hefty ransom from his wealthy father-in-law. It's going to be a snap and nobody's going to get hurt... until people start ...Director: Joel Coen, Ethan Coen
Cast: William H. Macy, Frances McDormand, Steve Buscemi, Peter Stormare
1997 | Crime | RSummary: Quentin Tarantino adaptats an Elmore Leonard novel into this story of a few increasingly desperate people scraping to get by. It has deep soul, a wicked sense of humor, and Samuel L. Jackson, Robert De Niro, Pam Grier, and Robert Forster.Director: Quentin Tarantino
Cast: Pam Grier, Samuel L. Jackson, Robert Forster
2013 | Drama | RSummary: Leonardo DiCaprio and Jonah Hill have boundless energy in the story of a real-life commodities crook who earned millions through scummy small-time stock trades.Director: Martin Scorsese
Cast: Leonardo DiCaprio, Jonah Hill, Margot Robbie
2007 | Comedy | PGSummary: Newlyweds Nick (Ice Cube) and Suzanne (Long) decide to move to the suburbs to provide a better life for their two kids. But their idea of a dream home is disturbed by a contractor (McGinley) with a bizarre approach to business.Director: Steve Carr
Cast: John C. McGinley, Ice Cube, Nia Long, Aleisha Allen
2013 | Thriller | RSummary: Based on the true story of Daniel Lugo (Mark Wahlberg) a Miami bodybuilder who wants to live the American dream. He would like to have the money that other people have. So he enlists the help of fellow bodybuilder Adrian Doorbal (Anthony Mackie) and ex-convict, Christian bodybuilder Paul Doyle (D...Director: Michael Bay
Cast: Mark Wahlberg, Dwayne Johnson, Anthony Mackie, Tony Shalhoub
1993 | Sports | PGSummary: Emotionally powerful sports classic featuring Sean Astin as a skinny high school kid with big football dreams and the determination to make his way towards his dream team at Notre Dame.Director: David Anspaugh
Cast: Sean Astin, Jon Favreau, Ned Beatty
2008 | Science Fiction | PGSummary: Animated series continues the story of Obi-Wan Kenobi and Anakin Skywalker as they battle the Emperor Palpatine, Count Dooku and General Grievous, but also takes time to explore other smaller characters in the Star Wars universe.Director: George Lucas (creator)
Cast: Tom Kane, Dee Bradley Baker, Matt Lanter
2013 | Comedy | NRSummary: Insanely funny comedy show created by Amy Schumer, who stars in brilliantly funny sketches about sex, city living, dating, and friendship.Director: Daniel Powell, Amy Schumer (creators)
Cast: Amy Schumer, Kevin Kane, Mike Houston
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