When Warner Bros. planted a stake on a May 11 opening date for Tim Burton's "Dark Shadows" over a year ago, they had no idea what they'd be dealing with. Yes, Paramount Pictures had slotted "The Dictator" on the same release date, but WB knew that eventually Paramount would blink and the Sacha Baron Cohen comedy would move off the date. "Shadows," of course, being the eighth collaboration between Burton and box office super star Johnny Depp. Moreover, their last film, "Alice in Wonderland," grossed over $1 billion worldwide. Sure, Marvel Studios' "The Avengers" was debuting the week before, but even six months ago most industry observers expected it to open closer to "Iron Man II's" $128 million and then quickly fall off like a typical summer movie. As Hollywood is quickly learning, "The Avengers" is not your typical summer blockbuster.
Defying expectations, Joss Whedon's superhero adventure grossed another $29 million on Friday giving the Walt Disney Company a gigantic $299 million in just eight days. It's estimated that "The Avengers" could gross over $90 million in its second weekend blowing away "Avatar's" $75.6 million record tally in 2009. The question isn't whether "Avengers" will eventually cross the $400 million mark, but whether it can hit $500 million domestically. More intriguing, the picture should also pass the $1 billion mark globally this weekend. The film's third weekend will provide more clues as to whether "The Avengers" can join "Avatar" and "Titanic" in the $2 billion global grossers club. Any way you count it, however, moviegoer interest in "The Avengers" is remarkable.
That palpable love of Marvel's hit is starting to have adverse affects on the rest of May's releases. "Battleship" and "Men in Black 3" are already polling under expectations and Friday "Dark Shadows" debuted with just $9.7 million for what could be a $26-28 million three-day cume. Polling actually had "Shadows" pegged at a $35-40 million opening so this has to be extremely disconcerting for Warner Bros. The studio may have to pin their hopes on International revenues to cover the film's pricey $175 million plus price tag.
"Think Like A Man" was far behind in third with another $1.5 million and $77.1 million overall to date.
Look or complete box office estimates tomorrow on HitFix.
1996 | Crime | RSummary: Jerry, a small-town Minnesota car salesman is bursting at the seams with debt... but he's got a plan. He's going to hire two thugs to kidnap his wife in a scheme to collect a hefty ransom from his wealthy father-in-law. It's going to be a snap and nobody's going to get hurt... until people start ...Director: Joel Coen, Ethan Coen
Cast: William H. Macy, Frances McDormand, Steve Buscemi, Peter Stormare
2008 | Science Fiction | PGSummary: Animated series continues the story of Obi-Wan Kenobi and Anakin Skywalker as they battle the Emperor Palpatine, Count Dooku and General Grievous, but also takes time to explore other smaller characters in the Star Wars universe.Director: George Lucas (creator)
Cast: Tom Kane, Dee Bradley Baker, Matt Lanter
2013 | Thriller | RSummary: Based on the true story of Daniel Lugo (Mark Wahlberg) a Miami bodybuilder who wants to live the American dream. He would like to have the money that other people have. So he enlists the help of fellow bodybuilder Adrian Doorbal (Anthony Mackie) and ex-convict, Christian bodybuilder Paul Doyle (D...Director: Michael Bay
Cast: Mark Wahlberg, Dwayne Johnson, Anthony Mackie, Tony Shalhoub
2013 | Comedy | NRSummary: Insanely funny comedy show created by Amy Schumer, who stars in brilliantly funny sketches about sex, city living, dating, and friendship.Director: Daniel Powell, Amy Schumer (creators)
Cast: Amy Schumer, Kevin Kane, Mike Houston
1993 | Sports | PGSummary: Emotionally powerful sports classic featuring Sean Astin as a skinny high school kid with big football dreams and the determination to make his way towards his dream team at Notre Dame.Director: David Anspaugh
Cast: Sean Astin, Jon Favreau, Ned Beatty
2007 | Comedy | PGSummary: Newlyweds Nick (Ice Cube) and Suzanne (Long) decide to move to the suburbs to provide a better life for their two kids. But their idea of a dream home is disturbed by a contractor (McGinley) with a bizarre approach to business.Director: Steve Carr
Cast: John C. McGinley, Ice Cube, Nia Long, Aleisha Allen
1997 | Crime | RSummary: Quentin Tarantino adaptats an Elmore Leonard novel into this story of a few increasingly desperate people scraping to get by. It has deep soul, a wicked sense of humor, and Samuel L. Jackson, Robert De Niro, Pam Grier, and Robert Forster.Director: Quentin Tarantino
Cast: Pam Grier, Samuel L. Jackson, Robert Forster
2013 | Drama | RSummary: Leonardo DiCaprio and Jonah Hill have boundless energy in the story of a real-life commodities crook who earned millions through scummy small-time stock trades.Director: Martin Scorsese
Cast: Leonardo DiCaprio, Jonah Hill, Margot Robbie
1995 | Mystery | NRSummary: Denzel Washington plays an out of work WWII vet who takes the wrong job and is soon neck-deep in a mess of politics, murder, and jazz in '40s Los Angeles.Director: Carl Franklin
Cast: Denzel Washington, Tom Sizemore, Jennifer Beals
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