Box Office: Snowstorms keeps 'Avatar's' debut to only $73 million

'Nine' gets off to a strong start in only 4 theaters


Can the third biggest opening ever in December be disappointing?  When you figure the strong reviews, positive word of mouth and expensive 3-D tickets maybe.  James Cameron's "Avatar" found $73 million for its opening weekend which places it behind "I Am Legend's" $77 million opening and just ahead of "The Lord of the Rings: The Return of the King's" $72 million debut.

Most surprisingly, "Avatar" dropped Friday to Saturday 5% while the second and third slots this week, "The Princess and the Frog" and "The Blind Side" both had more than a 5% increase.  So, was the bad weather that hammered the Northeast really a factor in the decline or is the film not playing as four quadrant as industry experts assumed?  We'll find out as "Avatar" takes on "Sherlock Holmes" and a furry of other new releases on Christmas day. 

Happily for Fox though, "Avatar" killed overseas with a superb $159 million.  That's just below "2012's" worldwide debut last month and that blockbuster has made over $600 million outside the U.S.  There is no reason to doubt Cameron's latest won't do the same.

"Frog" was down a disappointing 49% overall compared to its opening for just $12.2 million.  Families (i.e, moms) are usually very busy over the last holiday shopping weekend of the season, but the hand-drawn animated tale is going to have some big competition later this week when "Alvin and the Chipmunks: The Squeakuel" hits theaters.  "Frog" has grossed $44.7 million to date.

Continuing it's steady holds, "The Blind Side" rode more buzz off Sandra Bullock's Golden Globe and SAG Award Best Actress nominations to another $10 million and a new total of $164 million. 

Debuting in a forgettable fourth was "Did You Hear About the Morgans?" with only $7 million.  The rom com is one of Hugh Grant's worst openings this decade and may prove his starpower is on the wane (although it would help if he worked a bit more).

Fifth place found "The Twilight Saga: New Moon" sucking another $4.3 million from fans for a new total of $274.5 million to date.

In terms of limited releases, even after the incredibly harsh reviews "Nine" did a more than solid $247,000 and $61,500 per screen in four theaters over the three day.  That's hardly record breaking, but considering one of those theaters was in snowy New York, The Weinstein Company is no doubt relieved the hardcore musical fans came out in the crazy weather to check out the $80 million worth of stars on parade in Rob Marshall's latest.  "Nine" is expected to go close to nationwide on Christmas day, but the exact theater count is unclear.

Doing solid, but not spectacular business is Fox Searchlight's "Crazy Heart" with $84,000 in four theaters for a $21,000 per screen average.  Since opening on Wednesday the acclaimed Jeff Bridges drama has made $110,000.

Much scarier was "Young Victoria's" tepid $148,000 on 20 screens for just a $7,400 average.  Apparition is planning on expanding the period drama this January, but one has to wonder if this will affect their long term plans.  The United States is one of the last territories for the Brit flick which has already grossed more than $12 million worldwide.

Among other Oscar contending releases, Jason Reitman's "Up in the Air" added 103 theaters for a new total of 175 and grossed $3.1 million for a $17,714 average.  "Air" has grossed $8.1 million to date.  Like "Nine" it is also expected to jump nationwide on Christmas day.

Final weekend estimates are released on Monday.  It will be curious to see how the weather affects these expected results.
 

Comments

  • Option 1

    Comment instantly as a guest Guest
  • Option 2

    Connect
  • Option 3

    Login or create a HitFix account Login Signup
  • Default-avatar

    Nicole $73 million is more than $72 million, which would mean "Avatar" isn't "behind" "Return of the King."

    December 20, 2009 at 5:11PM EST Reply to Comment
  • Default-avatar

    Jack Frost As Nicole already pointed out, $73M > $72M.

    You said "no reason to doubt [it] won't do the same" but I think you mean "no reason to think [it] won't do the same" or "no reason to doubt [it] will do the same." I know double negatives can be tricky, but you basically just said there's no reason to think it will surpass 2012, when the setup of the sentence makes it clear you mean the opposite.

    December 20, 2009 at 5:41PM EST Reply to Comment
  • Default-avatar

    Mike Return of the King debuted with 72 million on the same date essentially, and made over 377 million dollars in its run, so Avatar can hardly be called disappointing. Not to mention, Americans seem to not really be interested in any film that is colorful or interesting right now, preferring darker, more cynical, and poorly made films like Transformers 2 and New Moon.

    December 20, 2009 at 7:06PM EST Reply to Comment
  • Default-avatar

    Daneng So, two movies that have been out for weeks increase in their BO from Friday to Saturday, but Avatar drops 5% and that's because of the weather? This sounds like 'political spin 101'. If people want to see a movie like 'Avatar' - they'll go see it whatever the weather is like. I haven't seen 'Avatar' yet, I don' know if I will because I just don't have the anticipation I did for movies like LOTR or even Transformers.

    December 20, 2009 at 7:21PM EST Reply to Comment
  • Default-avatar

    Grant K. So... a major snowstorm cripples seven states in the most populated region in the US, and a movie with a run time of nearly three hours (ensuring less show times than a 90 minute movie). Titanic opened with $28 million and grossed $660 million US. Do the math...

    December 20, 2009 at 11:01PM EST Reply to Comment
Recent Activity on Facebook
Most Popular on Facebook