Cannes Film Festival 2013

Box Office: 'Real Steel' dances past 'Footloose' to win the weekend

'The Big Year' is one of the biggest bombs of the year

<p>Hugh Jackman at a screening of "Real Steel " earlier this month.</p>

Hugh Jackman at a screening of "Real Steel " earlier this month.

Credit: AP Photo

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In something of a surprise, DreamWorks' "Real Steel" had a family friendly comeback Saturday to win the weekend box office with $16.3 million.  The Hugh Jackman robot boxing movie overtook Friday's winner, "Footloose," which danced right behind with just $16.1 million its three-day debut.

"Steel" keeping the weekend crown is nice, but the $120 million plus blockbuster (DreamWorks says $110 million) has only found $51.7 million in 10 days. Stronger competition from "Three Musketeers," "Paranormal Activity 3" and "Puss in Boots" will make crossing the $100 million mark domestically a major challenge.

Craig Brewer's "Footloose" came in under pre-polling expectations of $22-24 million.  As Brewer noted yesterday, the budget of this 80's remake was just $24 million, but that doesn't take in Paramount's intense marketing budget and the millions spent on developing other incarnations including a musical version which never got past the script stage.

Barely scaring anyone this weekend was the prequel to 1982's "The Thing" also titled, "The Thing."  Pulling in just $8.7 million, this is another pseudo-remake that audiences clearly weren't interested in.

Showing nice legs was George Clooney's "The Ides of March" which fell just 28% for another $7.5 million and $22.2 million to date.  That's actually a better hold than 2007's "Michael Clayton" which fell 35.6% and had grossed just $21.2 million at this stage. Considering "Clayton" eventually hit $49 million, don't write off this political thriller yet.

Alcon Entertainment and Warner Bros.' "Dolphin Tale" finished in fifth with another $6.3 million and $58.6 million so far.

One of the most peculiar marketing campaigns of the year was the last minute pitch for 20th Century Fox's "The Big Year." The David Frankel PG-rated comedy starring Steve Martin, Jack Black and Owen Wilson arrived with barely a whimper with $3.3 million in over 2,100 theaters.  Fox is no doubt hoping everyone - including the stars - forget about the picture by Monday.  

In limited release, Pedro Almodovar's "The Skin I Live In" opened in just six theaters for $231,000 or a very strong $38,500 per theater.  It expands throughout the country over the next few months. Also opening in limited release, but also made available On Demand at the same time was Joel Schumacher's "Tresspass" with Nic Cage, Nicole Kidman and Cam Gigandet.  The day and date experiment was a disaster on the theatrical side with just $18,200 in 10 theaters for a horrible $1,820 per theater.

Friday's new releases include "The Three Musketeers," "Paranormal Activity 3" and Johnny English Reborn."

Final box office results are released on Monday.

Greg-ellwood-sm
Gregory Ellwood
Editor-in-Chief, Co-Founder
With over a decade of experience in the movie industry, Ellwood survived working for two major studios and has written for Variety, MSN and the LA Times. A co-founder of HitFix, Ellwood spends his time relaxing hitting 3’s on the basketball court and following his beloved Clippers.

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    Paris Jade

    I’ve been saying it since 22 June 2010 when they announced the cast for Footloose - they would have been wiser to have cast someone like Shia LaBeouf, Anton Yelchin or Penn Badgley in Footloose instead of Kenny Wormald and this movie would have been No. 1 at the box office and much more critically and commercially successful.

    October 16, 2011 at 12:51PM EST Reply to Comment
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      /3rt No. Leave 80s movies alone. No need for anything to be re-made and re-packaged.

      October 16, 2011 at 4:05PM EST
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    Lindsey Strauss

    ‘Chalet Girl’, ‘Father of Invention’, ‘Texas Killing Fields’ and ‘Trespass’ should have all gotten a wide release. If they were given a fair chance, any one of them could have been No. 1 this week. They all have interesting casts (‘Chalet Girl’ – Ed Westwick, Felicity Jones, Tamsin Egerton, Sophia Bush, Brooke Shields, Bill Nighy) (‘Father of Invention’ - Kevin Spacey, Heather Graham, Johnny Knoxville, Virginia Madsen, John Stamos, Michael Rosenbaum) (‘Texas Killing Fields’ - Sam Worthington, Jeffrey Dean Morgan, Jessica Chastain) (‘Trespass’ - Nicolas Cage, Nicole Kidman, Cam Gigandet). I would have liked to see how they would have done commercially if released nationwide and they deserve better than to go unnoticed by the public now.

    October 16, 2011 at 12:53PM EST Reply to Comment
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    Teuta

    Steve Martin, Jack Black, Owen Wilson, Brian Dennehy, Rashida Jones, Rosamund Pike, Dianne Wiest, Anjelica Huston, Jim Parsons, Anthony Anderson, Tim Blake Nelson, Kevin Pollak.
    From the cast alone, ‘The Big Year’ looks like it will make a billion dollars.

    October 16, 2011 at 12:53PM EST Reply to Comment
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      jcpdiesel21 The marketing was all over the place. Who is the target audience for this movie? Older adults who are fans of Steve Martin? Young adults who enjoy Jack Black and Owen Wilson? Or is is supposed to be viewed as a family feature since it's PG and all of the jokes the trailer seem relatively tame?

      October 16, 2011 at 3:20PM EST
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    tamagura

    Hollywood does not get it. We want new, original movies, not remakes. In the original 'Footloose', Kevin Bacon had charisma. He was believeable as a 'bad boy'. Also, he was really, really cute!
    I have only seen the TV ads from the new film, but the dance scenes are just so 'big & out there'. They seem like big production numbers & out of place. I will not pay to see this film. Perhaps, I will check it out when it makes an appearance on 'network' TV.

    October 16, 2011 at 2:29PM EST Reply to Comment
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    danny_philbrook

    The Musketeers will be no match for Real Steel.

    October 16, 2011 at 2:41PM EST Reply to Comment

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