Cannes Film Festival 2013

Box Office: 'Rango' proves Johnny Depp and Gore Verbinski don't need 'Pirates' to hit no. 1

'Beastly' overperforms in third


An animated film has risen to the top spot at the box office and imagine this: it's not even in 3D. 

As expected, Gore Verbinski's "Rango" dominated theaters on Friday pulling in $9.5 million.  Depending on Saturday's gross, the critically acclaimed trippy Western could make anywhere from $38-42 million for the weekend. That's significantly below the $50 million most of the industry was expecting from "Rango," but the film's studio, Paramount Pictures, will have to hope it duplicates the good word of mouth run "How To Train Your Dragon" had just a year ago.

Debuting in second was the Matt Damon and Emily Blunt thriller "The Adjustment Bureau."  Also benefiting from positive reviews, "Bureau" made $6.7 million on Friday for what should be a $18-20 million 3-day total.  That's a solid debut for the $62 million flick.

Surprising in third was CBS Films' "Beastly."  The Alex Pettyfer and Vanessa Hudgens melodrama grossed $3.5 million on Friday in just 1,952 theaters and looks like it might overperform and make $10 million for the weekend.  In any event, CBS already made back their budget through foreign sales so the bigger the opening the closer the poorly received film is to making back it's marketing and distribution costs.

Coming under pre-release expectations was Relativity Media's "Take Me Home Tonight."  Shot four years ago, the Topher Grace and Anna Faris comedy has sat on the shelf for a variety of reasons and Relativity may wish it had stayed there.  "Tonight" is looking at $1.2  million for Friday and possibly only $4-5 million for the frame.  The company will have to hope Bradley Cooper's "Limitless" can turn around their fortunes next month.

Look for complete weekend box office estimates tomorrow on HitFix.

Greg-ellwood-sm
Gregory Ellwood
Editor-in-Chief, Co-Founder
With over a decade of experience in the movie industry, Ellwood survived working for two major studios and has written for Variety, MSN and the LA Times. A co-founder of HitFix, Ellwood spends his time relaxing hitting 3’s on the basketball court and following his beloved Clippers.

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  • Default-avatar

    fake

    Now maybe they will give Adam Sandler and Jennifer Aniston "Just Go With It" the kudos it deserves opening at $31 million! Instead of being so negative! Gas prices are $3.50 a gallon PEOPLE! Kudos to them all! Stop killing your own industry and be thankful and talk about the good in ALL movies not just your favorite star! Others love Jen and Adam already over 80 million in 21 days in this economy! Now print something nice about that for a change! sick of bias media for certain stars!

    March 5, 2011 at 3:01PM EST Reply to Comment
  • Default-avatar

    JC

    Take Me Home Tonight has "shot" on the shelf? Don't you mean sat on the shelf?

    March 5, 2011 at 3:04PM EST Reply to Comment

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