Film Festival

Box Office: 'Paranormal Activity' and 'Wild Things' embarrass 'Saw VI'

Jigasaw's once mighty franchise finds only $14.8 million


After this weekend's events, somewhere, someone is feeling some sympathy for crazy Jigsaw.  But it ain't the competition. The "Saw" franchise dominated Halloween and October moviegoing so much over the past five years it got to the point that other studios won't open any major films within two weeks of the Lionsgate monster.  Well, that era is thankfully over.

In what may be a combination of the horror franchise losing its appeal as well as the power of this weekend's champ "Paranormal Activity," "Saw VI" opened to a very disappointing $14.8 million 3-day, barely beating "Where The Wild Things Are" for No. 2.  In comparison, last year's "Saw V" grossed $30 million over its opening weekend.  This will certainly be torture for Lionsgate execs who may have gone to the Jigsaw well too many times.  A seventh "Saw" in 3-D was planned for 2010, but the company may want to reconsider that at this point.

The main culprit in "Saw's" demise was the continuing phenomenon of "Paranormal Activity."  In a remarkable turn, the low-budget flick grossed  another $22 million for a startling $62 million cume.  An even more impressive comparison, "Paranormal" knocked "Saw" off its expected perch while playing in 1,000 less theaters.  That's pretty amazing. Already guaranteed to be one of the most profitable releases in the history of Paramount Pictures, no one is counting an eventual $100 million gross at this point. 

Getting somewhat of a Saturday bump, Spike Jonze's "Where The Wild Things Are" dropped 56% from its opening weekend for a second round gross of $14.2 million for the weekend and $53.9 million so far.  The fact it lost the mid-week box office to "Paranormal" is a sign its audience is fading fast.  While many adore it, "Wild Things" should end up with only $75-80 million or so domestic when all is said in done. 

The weekend's other new releases were nothing but afterthoughts in the minds of moviegoers. "The Vampire's Assistant" found only $6.3 million weekend proving not all blood suckers are box office blockbusters these days.  Speaking of "Twilight," "Astro Boy" was yet another Summit opening not connected to Robert Pattinson or Kristen Stewart that couldn't find an audience.  The CG animated flick powered up only $7 million for the 3-day.  And lastly, Fox Searchlight's "Amelia" couldn't get off the ground.  Even while playing in only 800 theaters, the biopic took off for only $4 million and any hopes at Oscar lost somewhere in the Pacific.

Here's a breakdown of the weekend estimates for the top ten movies at the box office.  Final figures are released on Monday.

1. "Paranormal Activity," $22 million, $62 million to date.
2. "Saw VI," $14.8 million
3. "Where The Wild Things Are," $14.2 million, $53.9 million to date.
4. "Law Abiding Citizen," $12 million, $40.2 million to date.
5. "Couples Retreat," $11 million, $78.2 million to date.
6. "Astro Boy," $7 million
7. "The Stepfather," $6.5 million, $20.3 million to date.
8. "The Vampire's Assistant," $6.3 million
9. "Cloudy With A Chance of Meatballs," $5.6 million, $115 million to date.
10. "Zombieland," $4.3 million, $67 million to date.

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    Dave Glensdale

    This box office analysis is waaay off the mark.
    The 'SAW' films cost so little that a 15 million dollar opening is still quite strong. What is this nonsense about "A seventh "Saw" in 3-D was planned for 2010, but the company may want to reconsider that at this point."
    Huh?
    You act as if the film didn't even open in the top three.

    October 25, 2009 at 2:04PM EST Reply to Comment
    • Horror movies die quickly. Sure, the movie only cost $15 million, but guess how much they spent to market it. And how about the extra money they spent the last week when they saw 'Paranormal' cut into their tracking? The last Saw movie only grossed around $50 million domestic. That's about $25 million from theaters to the studio (they get half, theaters the other half). This 'Saw' is likely to die at $30 million ($15 million back). Plus another $15-20 million in marketing. Are you still seeing a major cash cow?

      October 25, 2009 at 3:02PM EST
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    Dave Glensdale

    >>"Plus another $15-20 million in marketing. Are you still seeing a major cash cow?"

    Hi Greg,
    Thanks for responding.
    Not a hard numbers guy here, but I would think even factoring in marketing expenses SAW 6 still turns a hefty profit (let's not forget about those dvd sales). Putting aside the series' previous box office bows, 15 million is VERY respectable for ANY horror flick with a hard R rating. That's a win-win for the genre in general. It seems this site, and other film sites, are creating false drama when there is very little (also, many mainsteam publications, like entertainment weekly, can't wait for the day the "torture porn" genre is gone). Debuting at #5 or below signals the death knell. But #2? C'mon.
    Lionsgate execs may be popping the champagne corks with a little less alacrity these days, but they are being popped none the less..

    October 25, 2009 at 5:15PM EST Reply to Comment
    • What you aren't taking into account is that Lionsgate counts on Saw to cover any other major disappointments they have had over the past year. I don't think, even with DVD, it will make a "hefty profit." Will it get into the black? Probably, but it's not a cash cow. The issue is that six films in six years has created franchise fatigue. They need to take a break and then bring it back in a few years. That's all.

      October 25, 2009 at 6:11PM EST
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    Dave Glensdale

    >> "What you aren't taking into account is that Lionsgate counts on Saw to cover any other major disappointments they have had over the past year."

    Greg,
    That's a whole separate barrel of fish.
    By any objective standard, a 15 million debut for a hard-R horror flick (with no stars) is a success.
    More high profile releases have fared much, much worse. Contrary to this article and others, there's no reason for Lionsgate or Twisted Pictures or any parties involved to feel "embarassed."
    That's sensationalist BS - plain and simple.

    In one breath we lament the lack of R-rated horror releases, and in another, we castigate the one franchise that's helped pave the way for more adult horror releases.

    October 25, 2009 at 7:13PM EST Reply to Comment

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