Film Festival

Box Office: Moviegoers turn down 'Sex' as 'Shrek Forever After' pulls in $43 million

Is 'Prince of Persia' a bomb with only $30.2 million?

Shrek Forever After Shrek Fionna

"Shrek Forever After" ruled the Saturday box office to take the first three days of the Memorial Day Weekend.

Credit: DreamWorks Animation

The magic may be over for two franchises, but one still has a little kick as it heads toward Hollywood semi-retirement.

In something of a surprise, "Shrek Forever After" won the Friday-Sunday box office over Memorial Day weekend with $43 million.  This gives the reportedly "final chapter" in the "Shrek" franchise $133 million over 10 days.  That's a far cry from "Shrek the Third" which had reached $203 million at this juncture three years ago with cheaper ticket prices and on less 3-D screens.  At this point, "Forever After" should reach $225-250 million before "Toy Story 3" arrives on June 18 to steal its 3-D theaters.

This weekend's expected winner, "Sex and the City 2," continues to fall after its strong Thursday debut pulling in only $10 million on Saturday.  The critically maligned comedy has an estimated weekend gross of $32.1 million and $46.3 million to date
.  It could match the original's $57 million debut after Memorial Day, but that was achieved in just three days, not five.  It's seems likely unkind reviews diminished any chance "SATC2" had to expand beyond it's hardcore fanbase and a third installment is seriously in doubt.

Third place found Disney and Jerry Bruckheimer's "Prince of Persia: The Sands of Time" with just $30.1 million.  The rumored $200 million budgeted adventure has to be a big disappointment for the Mouse House and proves Jake Gyllenhaal's transition to action star isn't an easy sell.

"Iron Man 2" landed in fourth with another $16 million for a new cume of $274.6 million. 
At this juncture, the "Iron Man" sequel will barely outgross the original's $318 million, but has already surpassed its international take (although not by much).

"Robin Hood" slid into fifth with another $10 million and a three week total of $83 million. 
Impressively, the latest Russell Crowe/Ridley Scott collaboration should pass $100 million after a disappointing start and may come close to breaking even if the foreign take continues to soar.

In a very limited New York opening, "Micmacs" grossed $48,700 on just four screens for a so-so $12,175 per screen.  It expand to Los Angeles, Boston, Chicago, San Diego and San Francisco on June 4.

Among other releases, "Letters to Juliet" hit $36 million, "Just Wright" was just wrong with $18.1 million, "Date Night" has made it to $93.4 million, "MacGruber" took a 63.5% fall for $7.1 million so far and "Babies" has been a surprise with $5.9 million.

Next weekend's releases include "Get Him to the Greek," "Splice" and "Killers."

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    Connor Marsden

    I just don't understand Disney's thinking on PRINCE, why would they open it during such a busy time? Next weekend would have been much better, I know they choose dates far in advance, but surely they could have bumped it back a week if they wanted to. They knew far in advance that they would open against SATC 2 & they new Shrek was gonna be in 3D. For a movie they spent so much making & marketing, it sure does seem like they set it up for failure.

    May 30, 2010 at 1:49PM EST Reply to Comment
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    james

    Thats awesome about Shrek!

    I cant wait to see the new movie "Get Him to the Greek". It looks like
    its gonna be so funny! Anyone else going to see it?

    May 30, 2010 at 7:14PM EST Reply to Comment
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    labrat

    Wow, shrek still holds weight in the movie game. SATC 2 was supposed to dominate. Get him the greek looks like it's gonna be funny

    May 31, 2010 at 12:28AM EST Reply to Comment
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