Churchill Downs, the home of the Kentucky Derby, will host music stars including Bon Jovi and Kenny Chesney during a three-day festival that officials hope can boost the track's income.

Officials said Monday that the festival will feature more than 65 bands playing everything from classic rock to country to bluegrass.

Officials with Churchill Downs Inc., the race track's parent company, says the festival is called "HullabaLOU" and is set for July 23-25. Five stages will be set up throughout the sprawling 147-acre facility. If it's successful, it could become an annual event.

The Rolling Stones and other huge rock 'n' roll acts have played at the track in recent years to augment its income from horse racing.

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