A&E urges viewers to wait and stop for 'Hammertime'
It took a few years, but MC Hammer has finally transitioned from rap icon to bankruptcy to "The Surreal Life" to solo A&E reality star.
A&E announced on Wednesday (Feb. 18) that it has ordered 11 half-hour episodes of "Hammertime," an unscripted series focusing on the life of Mr. Stanley Burrell, a.k.a. "M.C. Hammer," a.k.a. "Hammer."
"MC Hammer is an iconic figure in American pop culture but many people only know him for his music and fashion sense, now A&E takes an unprecedented look behind his larger-than-life personality and into his life as a devoted husband, father and business entrepreneur,” says Robert Sharenow, senior vice president, nonfiction and alternative programming, A&E. "'Hammertime' truly captures the intimate, funny and genuine moments that resonate with our viewers and underscore the essence of our brand."
Providing the focus for the show will be Burrell and his wife of 23 years, plus their seven children ranging in age from three to 21. Much has been made of Hammer's rise to "Please Hammer Don't Hurt 'Em" fame and his subsequence financial difficulties, but the series will pick up on how he's doing today personally, as well as professionally with the website Dance Jam, his own iPhone application and the FullBlast label.
In the A&E release, Hammer says, "Each week we'll open our home to viewers to showcase the hectic pace of our lives and our eclectic family, our real life truly is drama and there is no better place than A&E for some Hammertime."
"Hammertime" is produced for A&E Network by 3 Ball Productions Inc. ("Biggest Loser," "Beauty and the Geek"). J.D Roth, Todd Nelson and MC Hammer are series executive producers.
"Hammertime" is currently in production and A&E will aim for a 2009 premiere.
If, however, you need a dose of Hammertime at this second...
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