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'Watchmen' clocks in at $55.7 million at the box office

Analysis: Picture will need strong overseas grosses to turn profit

Published on Sunday, Mar 8, 2009 By Derrik J. Lang (AP)
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'Watchmen' clocks in at 'only' $55.7 million

Dr. Manhattan is probably not very happy with "Watchmen's" opening weekend tally of $55 million.

Credit: Warner Bros.

Insider Analysis

Publicly, "Watchmen's" production budget is at $150 million and the studio has claimed only $50 million in marketing expenses (domestically).  Even if you believe those figures, a similar $150 million gross to "Sex and the City" isn't going to cut it (especially with Fox taking 8.5% after settling the rights lawsuit in January). However, "Watchmen" grossed $35 million overseas on Friday alone.  Final numbers for the weekend will be available later today, but a $300-350 worldwide gross when it's all said and done?  Let's just say Warner Bros. stockholders should be more worried about the future of AOL than the profit margins on "Watchmen" which should certainly be in the black after DVD and the growing video on demand market is taken into account.

Read more of Greogry Ellwood's box office perspective here.

LOS ANGELES (AP) — "Watchmen" clocked in with $55.7 million in ticket sales to claim the top spot at the box office, making director Zack Snyder's comic book adaptation about a team of twisted superheros the biggest opening of 2009 so far.

Still, it was not quite as big as the $70 million take of Snyder's "300" in 2007.

Dan Fellman, head of distribution for "Watchmen" studio Warner Bros., said it was unfair to compare the two films.

"They're two different movies," Fellman said Sunday. "This is a movie that runs two hours and 45 minutes. That really only leaves the exhibitor with one showing a night. If you have an 8 o'clock show, the next show is at midnight. So with essentially one show a night, I think this is outstanding."

Fans of the subversive comic book series by writer Alan Moore and illustrator Dave Gibbons waited years for Snyder's big-screen version. The anticipation was complicated last year when Warner Bros. and 20th Century Fox fought over who owned rights to the $125 million film. The studios eventually settled in January, keeping the March 6 opening intact.

Many "Watchmen" enthusiasts raced to IMAX theaters to see the exploits of Dr. Manhattan and company on the bigger screens. Greg Foster, chairman and president of IMAX Filmed Entertainment, said the movie sold out on all 124 IMAX screens it was playing on during the weekend and was the second largest opening in company history behind another superhero film, 2008's "The Dark Knight."

With no other new releases to compete against, "Watchmen" easily bumped off "Tyler Perry's Madea Goes to Jail," which had held the top spot the two previous weekends. The Lionsgate comedy took in $8.8 million, good for second place, according to studio estimates Sunday. 20th Century Fox's "Taken," starring Liam Neeson, took the No. 3 position with $7.5 million.

For the year, movie attendance continues to soar, with revenue at $1.9 billion, up 16 percent through the same point in 2008. Even factoring in 2009's higher ticket prices, movie attendance is running 14 percent higher than last year.

Disney's "Jonas Brothers: The 3D Concert Experience" dropped from No. 2 to No. 9 at the box office.

"There have been some casualties this year," said Paul Dergarabedian, president of box office tracker Media By Numbers. "Not every film can be a hit — even during this box-office bonanza we're having right now. It dropped about 78 percent the second weekend. It's a young audience. The ones that wanted to see the Jonas Brothers came out last weekend."

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Media By Numbers LLC. Final figures will be released Monday.

1. "Watchmen," $55.7 million.

2. "Tyler Perry's Madea Goes to Jail," $8.8 million, $76 million to date

3. "Taken," $7.5 million, $118 million to date

4. "Slumdog Millionaire," $6.9 million, $125 million to date

5. "Paul Blart: Mall Cop," $4.1 million, $133 million to date

6. "He's Just Not That Into You," $4 million, $84 million to date

7. "Coraline," $3.3 million, $65 million to date

8. "Confessions of a Shopaholic," $3.1 million, $38 million to date

9. "Jonas Brothers: The 3D Concert Experience," $2.8 million, $16.7 million to date

10. "Fired Up," $2.6 million, $13.3 million to date

 

Copyright (2009) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

 

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